Job Description:
Self is searching for a Social Media Manager to shape and lead a dynamic social media strategy and ensure alignment with overall marketing and business objectives. As a leader on our Organic Marketing Team reporting to the VP of Communications, you'll be responsible for content creation, community engagement, influencer partnerships, and data-driven optimizations. You'll develop and lead a team of two through the execution of social strategies that create a cohesive presence across platforms.This role requires a strong blend of creativity, analytical skills, and leadership to expand our reach and foster brand loyalty.
What you will do:
- Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and lead generation across multiple platforms
- Lead a team of two social media coordinators, providing mentorship, training, and performance feedback
- Create, curate, and optimize high-quality content that aligns with the company's voice, values, and goals
- Track, analyze and report on key metrics, trends, and KPIs to optimize performance
- Manage and grow the company's social media communities
- Collaborate with cross-functional teams including content, PR, design, and performance marketing
- Stay up-to-date on industry trends, competitor activities, and best practices to keep our social media efforts relevant and innovative
- Lead social strategy and execution within go-to-market planning to ensure cohesive campaigns that align with broader brand and business objectives
- Oversee the social media calendar
Who you are:
- 4+ years of experience in social media management and at least 2 years managing a (small) team
- Experience in fintech or other highly-regulated industries is also strongly preferred
- Expertise in social media platforms, influencer management, social management tools
- Strong leadership skills with the ability to mentor and guide a team
- Excellent communication skills and a strong eye for design, video, and visual aesthetics
- Experience with social media management tools (e.g., Hootsuite), analytics platforms
- Familiarity with video content creation and editing
- Familiarity with social media analytics tools and an understanding of how to leverage data to inform strategy
- Curiosity and a passion for social media, pop culture, and digital innovation
- Experience managing influencers and an influencer agency
- Knowledge of SEO, content marketing, and digital marketing best practices
- Creative, self-motivated, and highly organized with the ability to manage multiple projects in a fast-paced environment
- Please show examples of your work