About Us
True Ventures Group is a mission-driven organization transforming community-based healthcare services through innovation, compassion, and equity. We deliver measurable impact for underserved populations-adolescents, seniors, and individuals with special needs-through a growing portfolio that includes home care, urgent care, wellness, and cutting-edge healthcare technologies. We are a high-performance team committed to doing work that matters.
Role Summary We're looking for a dynamic, performance-focused Social Media & Digital Strategist Manager who's equal parts content creator, strategist, and storyteller. You'll lead our organic and paid social media strategy across multiple brands-crafting compelling narratives, building engaged communities, and driving real business outcomes. This is a high-ownership, high-visibility role in a high-performance marketing team. You're a natural storyteller who thrives on experimenting with formats, platforms, and ideas-crafting content that connects with diverse audiences in meaningful ways. Bonus points if you're comfortable capturing on-the-go video or lifestyle photography that stops the scroll.
Key Responsibilities
- Own the social media roadmap across platforms and brands-Instagram, LinkedIn, Facebook, YouTube, Reddit, TikTok, and more.
- Create, capture, and publish bold, scroll-stopping content that builds community and sparks engagement.
- Manage a real-time, high-volume content calendar with consistency, creativity, and speed.
- Track trends, analyze competitive activity, and activate timely opportunities across platforms.
- Collaborate with the Creative Director to elevate content production-photos, graphics, video, and storytelling assets.
- Champion community engagement-respond to DMs, comments, and mentions with voice and empathy.
- Launch, test, and optimize paid social campaigns that drive leads, conversions, and brand growth.
- Execute A/B tests and drive performance improvements across CPC, CPL, CTR, ROAS, and more.
- Report clearly on social performance, insights, and actionable growth recommendations.
- Dive into team-wide initiatives, brainstorms, and cross-channel campaigns-bring energy, ideas, and execution.
Qualifications - Bachelor's degree in Marketing, Communications, or related field.
- 3+ years of hands-on experience managing social strategy and execution across channels.
- Proven ability to grow audiences, drive leads, and increase engagement.
- Fluent in Meta Business Suite, LinkedIn Campaign Manager, and paid social ecosystems.
- Expert in social-first writing, with an instinct for voice, clarity, and culture.
- Comfortable producing social-first content-short-form video, mobile edits, and lifestyle photography a strong plus.
- Highly organized and able to manage competing priorities with speed and focus.
- Strong communicator and collaborator-thrives in a high-performance marketing team environment.
Preferred Skills - Experience in healthcare, wellness, or home care industries.
- Proficient in Google Analytics, Brandwatch, HubSpot, Salesforce, and
- Working knowledge of WordPress, HTML, CSS.
- Fast learner with a growth mindset-comfortable with new tech, tools, and trends.
- Experience with social media management and analytics platforms like Brandwatch (preferred) or Hootsuite.
Performance Metrics (KPIs) Your success will be measured by:
- Engagement growth, audience reach, and content performance across platforms
- Lead volume, cost-per-lead (CPL), and conversion rate from paid campaigns
- Return on ad spend (ROAS) and cost-per-click (CPC) optimization across Meta, LinkedIn, and other platforms
- Response times and sentiment in community engagement
- Contribution to creative direction, team velocity, and campaign results
- Data-driven insights that lead to actionable social and paid media strategy improvements
If you're a content-first social strategist ready to lead, build, and grow with a fast-moving, mission-driven team-we want to meet you.
True Ventures Group is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Department
Branding
Employment Type
Full-Time
Minimum Experience
Manager/Supervisor
Compensation
$80,000 - $85,000 per year