We are the world's largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity and 100% Committed to the team.
JOB SUMMARY
We're looking for a creative, detail-oriented social media & Copywriting Strategist to lead our brand voice across digital platforms. This role is responsible for developing compelling content, managing our social presence, and driving engagement with clear, consistent messaging that aligns with business goals.
You'll craft high-impact copy that spans social media posts, email campaigns, web pages, product descriptions, paid ads, and more-ensuring every word reinforces our brand identity and drives action. You'll work closely with designers and marketers to shape cohesive campaigns, bringing storytelling, clarity, and purpose to every customer touchpoint.
In addition to content creation, you'll serve as a key voice in our online community. This includes responding to comments, direct messages, and customer reviews across social platforms and third-party sites like Google, Yelp, or Trustpilot. Your writing should reflect empathy, personality, and professionalism, turning everyday engagement into brand-building opportunities.
Whether you're writing a tweet, crafting a long-form landing page, or managing review responses, your words will help shape perception, build loyalty, and convert attention into action.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Social Media Strategy & Management
• Develop and execute platform-specific strategies for Instagram, LinkedIn, TikTok, Facebook, and X.
• Plan and manage a content calendar with alignment to marketing campaigns, product launches, and brand milestones.
• Monitor social trends and competitor activity to stay ahead of the curve.
Content Creation & Copywriting
• Write engaging, on-brand copy for social posts, email campaigns, website content, video scripts, and digital ads.
• Collaborate with design and video teams to bring stories to life with cohesive visual and written elements.
• Translate complex ideas into simple, clear, and compelling messaging
Community Engagement & Reporting
• Engage with followers, respond to comments and messages, and cultivate brand loyalty.
• Analyze performance metrics and generate insights to optimize content and increase engagement.
• A/B test captions, hashtags, and content types to maximize reach and ROI.
QUALIFICATIONS
• 2-5 years of experience in social media management and copywriting (agency or in-house).
• Strong understanding of platform nuances, brand voice development, and storytelling.
• Exceptional writing, editing, and proofreading skills.
• Proficiency in tools like Canva, Buffer/Hootsuite, Meta Business Suite, and analytics platforms.
• Bonus: Experience with paid social, influencer marketing, or SEO.
Skills
• Highly organized and deadline-driven
• Strong communication and collaboration skills
• Adaptable to feedback and quick-turn edits
• Proactive and trend-aware
EDUCATION / EXPERIENCE
• Bachelor's degree in business administration, marketing, communications, literature, arts or related.
• Experience in Marketing is desired
• Proficient in content scheduling tools
• Basic design editing (Canva, Adobe Express)
• Experience using project management tools (Asana, Trello, )
LANGUAGE ABILITY
Bilingual in English and Spanish is preferred (reading, writing and speaking) Ability to write professional correspondence. Ability to effectively present information in one-on-one and group situations. Strong communication skills
SUPERVISORY RESPONSIBILIITES
This role does not have supervisory responsibilities.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
PHYSCIAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
World Emblem is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
World Emblem is proud to be a drug free workplace. All applicants will undergo a criminal background check, pre-placement drug screen, and are in compliance with E-Verify
Date Posted: 03 June 2025
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