A Social Media Coordinator manages and executes a company's social media strategy, creating content, monitoring engagement, and analyzing data to improve performance, while also maintaining brand consistency and fostering community engagement.
Here's a more detailed look at the typical duties of a Social Media Coordinator:
Content Creation and Strategy:
- Develop and implement social media strategies: Aligning with business goals and industry trends.
- Create engaging content: Develop and curate content for various platforms, including images, videos, and text.
- Maintain a unified brand voice: Ensure consistent messaging across different social media channels.
- Develop and implement social media campaigns: Plan and execute campaigns to achieve specific objectives.
- Research and stay updated on social media trends: Keep abreast of the latest platforms, features, and best practices.
- Develop a social media calendar: Plan and schedule content for optimal posting times.
- Research target audiences: Identify which social media platforms they use and their preferences.
Community Management and Engagement:
- Monitor social media channels: Track interactions, comments, and direct messages.
- Respond to audience feedback and inquiries: Address questions, concerns, and comments in a timely and professional manner.
- Engage with followers: Foster conversations and build relationships with the online community.
- Facilitate and engage in online conversations with customers: Respond to queries or questions from clients.
- Attend events and produce live social media content: Capture photos and videos for use across social media platforms.
Analytics and Reporting:
- Analyze social media performance metrics: Track key metrics like engagement, reach, and website traffic.
- Create reports on key metrics: Provide insights and recommendations for improving social media performance.
- Measure and report on social media analytics: Monitor the performance of social media posts.
- Monitor SEO and web traffic metrics related to social media campaigns: Track customer engagement and SEO to optimize campaign content.
Please submit RESUME ONLY to: