About SERHANT.
SERHANT. is the most followed real estate brand globally, calibrated for tomorrow's marketplace,
delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the
traditional brokerage model by innovating through media and content creation and is powered
by a full-service in-house film studio as well as an amplification platform that puts our properties
in front of more people than anyone else.
SERHANT. Studios is a full-service creative and marketing agency that creates unique, high-
impact content strategically designed to resonate with the largest real estate audience in the
world.
About the Role
The Social Media Coordinator at SERHANT. Studios plays a crucial role in executing and managing
social media strategies across platforms to amplify brand presence, engage audiences, and
achieve business objectives. Reporting to the Director of Integrated Marketing, the Social Media
Coordinator is responsible for day-to-day operations, content scheduling, and performance
tracking.
Responsibilities
• Manage and maintain content calendars for SERHANT.'s social media platforms.
• Coordinate with creative teams to source and prepare photos, videos, and copy for posts.
• Format, publish, and ensure high-quality execution of social media content.
• Support the planning and execution of social media campaigns with
cross-functional teams.
• Monitor social channels, engage with followers, and respond to inquiries promptly.
• Leverage AI tools for content ideation, script development, and copywriting to streamline
processes and enhance creativity.
• Track and leverage trending topics for real-time engagement opportunities.
• Analyze content performance using tools like VistaSocial or native platform's reporting
• Prepare regular reports highlighting engagement, growth, and actionable insights.
• Optimize social content calendars based on performance data to improve reach and
conversions.
• Stay updated on social media trends, platform updates, and algorithm changes.
• Brainstorm creative content ideas and collaborate with the team to innovate.
• Work with video teams to ensure visuals meet brand standards and platform
requirements.
• The company reserves the right to add or change duties at anytime
Requirements
• 1 - 2 years social media experience, preferably in the real estate or luxury industry
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent
experience).
• Proficient with Microsoft Suite, Canva, Instagram, etc.
• Experience with Project Management tools (i.e. Monday, ClickUp, or Airtable)
• Proficiency with social media platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube,
etc.)
• Experience with scheduling tools (e.g., Vista Social, Hootsuite, Sprout Social, or Later)
• Strong writing and editing skills for crafting engaging captions and content
• Familiarity with analytics tools and data interpretation
• Adobe Creative Cloud experience is a plus (e.g, Photoshop, Premier Pro)
• Knowledge of paid social media and boosting strategies is a plus
Skills
• Excellent written and verbal skills
• Time management
• Immaculate organization and administrative skills
• Team player but can also work independently
• Problem-solving