Social Media Coordinator

Salary : $40,801.07 - $65,281.63 Annually
Location : Baton Rouge, LA
Job Type: Full Time Non-Exempt
Job Number: SOCMED2025
Department: Communications
Opening Date: 03/28/2025
Closing Date: 4/11/2025 4:59 PM Central
FLSA: Non-Exempt

General Summary

The Social Media Coordinator Manager creates and/or assist the Webmaster with all website content for the agency and is responsible for writing and scheduling posts for various social media outlets (Facebook, Twitter, Instagram, YouTube, etc.) Will monitor social media outlets for promotional opportunities and interact with users, take photos at events and programs and prepare photos for use in publications, web posts, social media posts, etc.; assist with special events and volunteer projects as assigned. The incumbent in this position plays a vital role in relaying timely information to employees and general public about the various events, programs, and social activities offered throughout the year. The Coordinator works collaboratively with all departments to ensure social media content is up-to-date, accurate and on-going.
Requirements and Job Specifications

Education Required: Graduation from an accredited four-year college or university.

Area of Study (major) Required: Marketing, new media, web communications, or digital media or mass communications or any closely related.

Certification(s) Required: N/A

License(s) Required: Valid Louisiana Driver's License

Years Relevant Work Experience: One to two years' experience in digital marketing and social media or in content development/management or closely related. Equivalent combination of education and experience will be considered.

Knowledge, Skills, and Abilities:

• Working knowledge of AP style, social media and website maintenance
• Strong familiarity or knowledge of business applications of social medial platforms (Facebook, Twitter, LinkedIn, YouTube, etc.)
• Some experience with content management systems desired.
• Attention to detail, especially dates, times & locations and multi-tasking
• Strong computer skills & software applications; experience in MS Office Suite, including Publisher, Word, PowerPoint, Excel, knowledge of and including website maintenance
• Strong Photography skills
• Excellent communication skills, including writing and editing skills
• Ability to communicate effectively both verbally and in writing
• Ability to work on multiple projects to meet both short and long-range deadlines.
• Ability to work independently and in a team environment
• Ability to edit and optimize images
• Ability to build relationships and work collaboratively with cross-functional departments
• Ability to exercise good judgment based on established policies & procedures.
• Ability to establish and maintain effective working relationships with departmental staff, vendors and to relate well to representatives of public and private interest groups, the news media, the public and officials of other agencies

Functions and Duties

Essential Functions and Duties:

• Assists the Webmaster/Social Media Manager with managing all published content to include page layout, images, video and written/edits for web-based projects.
• Write and schedule posts for various social media outlets (Facebook, Twitter, Instagram, YouTube, etc.)
• Responsible for monitoring social media outlets for promotional opportunities and interacting with users
• Take photos at events and programs as needed
• Prepare photos for use in publications, web posts, social media posts, etc.
• Create reports and provide results on social media advertisement.
• Assist with developing and executing social media marketing campaigns.
• Assist with designs and prepares elements/graphic images for the web.
• Assist with Social Media Training.

Secondary Duties

• Update various elements within the BREC website through use of the Content Management System
• Work Communications Department Special Events and Volunteer Projects as assigned by Webmaster/Social Media Manager
• Assist Communications Department with other duties as needed.
• Manage the heavy volume of emails produced by .
• Regulate and manage access rights of different users on website.
• Troubleshoots website operation, tracks site usage statistics and monitors performance.
• Assists with Special Events as needed

This job description in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties as requested by his or her supervisor.
Supplemental Information

Full time position, a minimum of 40 hours per week, lunch break daily. Some evening and weekend hours as required.
2025 FULL-TIME EMPLOYEE BENEFITS
HEALTH INSURANCE: Comprehensive medical benefits including HMO, PPO, and Blue Saver (Qualified High Deductible High Health Plan) and options are provided through Louisiana Blue. Coverage is effective the first of the month, following two months of employment, a (2 month waiting period). Employee cost per month for HMO: $175.43 - employee only; $597.45 - employee & spouse or employee & dependent children; $962.52 - family. Employee cost per month for PPO: $375.23 - employee only; $975.50 - employee & spouse or employee & dependent children; $1,492.70 - family. Employee cost per month for Blue Saver: $39.08 - employee only; $162.68 - employee & spouse or employee & dependent children; $290.49 - family.
LIFE INSURANCE: All full-time employees are insured under a Group Term-Life Insurance policy through Equitable Life Insurance Company a subsidiary of Blue Cross and Blue Shield of Louisiana. Coverage is subject to decrease at age 65 and 70. There is no cost to the employee except for salaries more than $50,000 which are subject to the imputed income clause under the IRS regulations. Coverage is effective immediately.
RETIREMENT SYSTEM: BREC contributions to the City-Parish Employees' Retirement System for each employee amount to 37.41% of salary. Employees contribute at the rate of 9.5%. Retirement contributions are tax deferred. Personal contributions are kept on account and refunded if employees leave BREC before their retirement. Additional benefit opportunities are available after 25 years through the DROP program. BREC also offers a Supplemental Retirement DEFERRED COMPENSATION PLAN through payroll deduction.
HOLIDAYS: BREC employees receive twelve (12) paid holidays per year.
SICK LEAVE: BREC employees accumulate sick leave at the rate of 100 hours per year the first five years they are employed; accrual of hours will increase based on the number of years of service, thereafter, up to 192 hours for 15 or more years. Employee is eligible to utilize leave after 30 days of continuous employment.
ANNUAL LEAVE: BREC employees earn annual leave at the rate of 100 hours per year the first five years they are employed; accrual of hours will increased based on the number of years of service, thereafter, up to 192 hours for 15 or more years. Employee is eligible to utilize leave after 90 days of continuous employment.
FULL-TIME STATUS: Upon completion of a six-month probationary periods and approval of supervisor, full-time status will be achieved.
EMPLOYEE DISCOUNTS: BREC full-time employees can take advantage of a generous discount. Some restrictions may apply. See the discount policy for more details.
EAP: BREC's Employee Assistance Program (EAP) is administered by Lucet. They EAP helps employees and their family members resolve personal or work-related problems.
CREDIT UNION: BREC employees are eligible to join the City Federal Credit Union and/or Pelican State Credit Union and enlist in payroll deduction plan. Direct deposit to the Credit Union is also available.

FEDERAL STUDENT LOAN FORGIVENESS: BREC is a qualifying employer for public service loan forgiveness. Employees who have Federal Direct Loans and have made 120 payments on the Federal Direct Loans (after October 1, 2007) may be eligible for the remaining loan balance to be forgiven.

LA START: This 529 Qualified Tuition savings plan may be open on behalf of a named Beneficiary by anyone, including legal entities, provided that the Account Owner or the Beneficiary is a resident of Louisiana. Account Owners may save at their own pace, in amounts they can afford.

FSA: BREC offers an FSA that allows employees to contribute a portion of their regular earnings before taxes. Distributions from the account must be used to reimburse the employee for qualified expenses related to medical and dental services.

SUPPLEMENT BENEFITS: BREC offers voluntary benefits through AFLAC or Colonial Life. Those benefits include accident insurance, critical care, life, LTD and STD.
BREC reserves the right to at any time and from time to time to modify or amend, in whole or in part, any or all of the provisions of the benefit package.
Commissioned Approved Benefits Effective January 1, 2025
01

Do you possess a Bachelor's degree from an accredited college or university in the study of Communications, Public Relations, Marketing or closely related field of study?

• Yes
• No

02
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