About Larson Air Conditioning:
Hey there. We're Larson Air Conditioning, and for 13 years, we've been the friendly faces that Scottsdale and surrounding communities trust for keeping their homes comfortable. We're not just about HVAC; we're about people. Our foundation is built on integrity and a genuine commitment to Doing What's Right for our customers, delivering 5-star service every single time. We're a team that values honesty, hard work, and taking care of each other and our community. If you're looking for a place where your work makes a difference and you're truly valued, keep reading.
About the Role:
Ready to unleash your social media spark and creativity? Team Larson is looking for a passionate and organized Social Media Coordinator & Content Creator to join our marketing efforts. This is a fun, hands-on role perfect for someone who loves bringing a brand to life online through telling a story and connecting with people.
You'll be the day-to-day voice and visual storyteller for Larson Air Conditioning across our social media channels. Working closely with marketing leadership, you'll focus on bringing our established annual social media strategy and content calendar to life. Your main goal is execution: taking our plans and turning them into engaging posts, responding to our community, and helping us shine online. This role is ideal for a marketing technician who excels at implementation and is eager to grow their skills in a supportive environment.
What You'll Be Doing (Your Day-to-Day):
- Execute the Plan: Schedule and publish engaging content across various social media platforms (Facebook, Instagram, etc.) precisely according to our pre-defined content calendar and strategy.
- Create Awesome Content: Produce eye-catching visuals (graphics, short videos, photos) and write compelling captions that align with our brand voice and resonate with homeowners in the Scottsdale and Phoenix-Metro area - all guided by our existing content strategy.
- Engage Our Community: Be the friendly voice of Larson. Monitor social channels, respond promptly and warmly to comments and messages, fostering a positive online community.
- Listen and Report: Keep an eye on social media trends relevant to home services and our local community. Track basic performance metrics and report back on what's working.
- Support Campaigns: Assist in executing specific social media campaigns and promotions as outlined by the marketing strategy.
- Be a Brand Champion: Ensure all content and interactions reflect Larson Air Conditioning's commitment to 5-star service and our core values.
What We're Looking For (The Essentials):
- Proven experience managing social media accounts (professional, internship, or even impressive personal project experience counts.).
- A knack for creating engaging social media content - you know how to write a catchy caption and have an eye for good visuals (basic graphic design/video editing skills are key).
- Excellent organizational skills and attention to detail - you can juggle tasks and stick to a schedule.
- Strong written and verbal communication skills with a friendly, approachable tone.
- Comfortable working within established brand guidelines and executing a pre-defined strategy. You thrive on bringing a plan to fruition.
- Familiarity with major social media platforms and their best practices.
- A positive attitude, a willingness to learn, and a genuine alignment with our Core Values.
Bonus Points If You Have:
- Experience with social media scheduling tools (e.g., Buffer, Hootsuite, Sprout Social).
- Experience with design tools like Canva or Adobe Creative Suite (Photoshop, Premiere Rush).
- Basic photography or videography skills.
- Familiarity with the Scottsdale / Phoenix Metro area.
- Experience in home services or a related industry.
Why Join Larson Air Conditioning?
We're more than just a company; we're a team built on respect and shared values. At Larson Air Conditioning, our Core Values guide everything we do:
- Do What's Right: Integrity is non-negotiable.
- Own Our Results: We take responsibility and learn from everything we do.
- Continuously Improve: We're always looking for ways to get better.
- Lead From Within: Everyone has the power to make a positive impact.
- Care: We genuinely care about our customers, our community, and each other.
You'll be joining a supportive environment where you and your contribution is valued, and you have the opportunity to grow your skills as we are committed to investing in the growth of our team members.
Ready to Make Your Mark?
If you're an enthusiastic and detail-oriented social media pro ready to execute a winning strategy and connect with our community, we'd love to hear from you. Apply today by sending us your resume and a brief cover letter telling us why you're the perfect fit for Larson Air Conditioning. Please include links to social media profiles you've managed or a portfolio of your content creation work if available.