W2 ONLY.
12+ month contract. Likely to extend/option to hire.
Client: A major global corporation and the leader in their industry with annual revenue over $90B and employing over 250,000.
NOTE: PLEASE PROVIDE AN ACCESSABLE LINK TO YOUR PORTFOLIO
DEMONSTRATING BOTH STATIC WRITTEN CONTENT CREATION AND
ON-CAMERA VIDEO CONTENT, IDEALLY TIKTOK/INSTAGRAM, WORK
EXAMPLES WITH YOUR APPLICATION.
Overview:
This position will produce engaging video and static content for social media platforms like TikTok and Instagram for a nationally recognized brand. The ideal candidate is confident being in front of or behind the camera, savvy in graphic design for the digital space, hyper-creative, has a passion for online trends, loves the baking industry, and is fired up about pioneering new creative tactics to drive engagement with younger consumers.
Role:
- Perform social listening across channels to identify relevant trends and opportunities for content that allows the brands to drive engagement and relevancy.
- Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram that strategically ladder back to brands' overall strategy and ambition.
- Design, produce, edit, and copywrite for all social content across TikTok and Instagram.
- Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.
- Track content performance metrics and share continuous optimization strategies to garner more engagements, reach, followers, etc.
- Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.
- Bring forward social led ideas and continuously collaborate closely with community manager and brand team to execute strategies.
Qualifications:
- 5 - 7+ experience in content creation and/or social media management representing a major brand or organization.
- 2 - 5+ years work experience in a marketing or advertising agency.
- Strong experience in social media on-camero video content creation and long and short form static written content that are distinctive and reflect the brand's strategy and voice.
- Demonstrated ability to think creatively and have a strong understanding of culture.
- Strong graphic design skills with proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms such as Instagram or TikTok and video editing knowledge required.
- Exceptional understanding of the social media landscape inclusive of Instagram or TikTok is a big plus.
- Ability to synthesize data to identify insights to inform creative content and opportunities.
Desired skills:
- Experience using social listening and publishing tools.
- Previous experience working with large brands and partner agencies.