Job Title: Social Media Community Manager (Contractor)
Overland Park, KS
- Work Schedule: Monday-Friday (32-hour work week, flexible)
- Start/End Times: 9:00 AM - 5:00 PM CT (flexible)
- Work Environment: Professional, Hybrid
Pay range: 35 - 40/hr, W 2 Job Description - Key Responsibilities:
- Lead the development of proactive and reactive communication frameworks using AI tools to tailor responses across platforms.
- Define and evolve platform-specific tone-of-voice guidelines.
- Build audience communities by engaging beyond owned channels to grow reach.
- Manage and develop responses to social platform comments and partner with the Customer Experience Engagement Center (CXEC) for execution.
- Collaborate with Brand and PR teams to align Q&A and legal-approved responses for social-first content.
- Monitor veterinary conversations (branded/unbranded) in open and closed groups; report insights to the business.
- Act as the point of contact for CXEC for community management-related queries.
- Provide detailed analytics and sentiment tracking to stakeholders.
- Share feedback with the paid media team on campaign community sentiment.
- Identify trends and influencers to inform content and marketing strategy.
- Coordinate "surprise and delight" opportunities in partnership with CXEC.
- Stay current on industry trends and community behaviors.
Required Qualifications:
- Bachelor's degree in Marketing or related field.
- 5+ years of experience in social media/community management.
- Strong command of platforms including Facebook, Instagram, TikTok, YouTube, Reddit.
- Experience with tools like Emplifi (preferred).
- Strong interpersonal and written communication skills.
Preferred Qualifications:
- Familiarity with AI tools for community engagement.
- Proficient in Smartsheets and Google Suite.