Social Media and Marketing Specialist

WHO WE ARE: At Central One, our values are to Deliver Exceptional Service, Work as a Team, Have Fun, and the Credit Union philosophy of People Helping People; all while striving to be C.E.N.T.R.A.L. One Ambassadors. CENTRAL stands for Caring, Enthusiastic, Nimble, Team-Oriented, Resilient, Altruistic and Loyal. At the core of our values lies a commitment to our community, members, and employees, with a focus on overall well-being.

PRIMARY FUNCTIONS: Responsible for assisting the Marketing Department with the credit union's overall social media presence and day-to-day operations. Overall responsibilities include developing, implementing, and managing social media strategies that engage our audience, increase brand awareness and engagement.

DUTIES AND RESPONSIBILITES:

1. Create and manage a social media content calendar.
2. Create engaging social media and blog content (graphics, videos and written posts)
3. Attend Marketing events to promote on social media. Events can be evenings and weekends.
4. Develop and implement social media strategies to increase the credit union's online presence and engagement.
5. Collaborate with internal teams to ensure social media content is aligned with the credit union's marketing and branding voice and strategies.
6. Monitor and respond to online reviews, member surveys, and social media reviews, comments, and direct messages.
7. Stay up-to-date with the latest social media trends, tools, and best practices and provide recommendations to enhance the credit union's social media presence.
8. Willingness to represent the credit union as on-camera social media ambassador
9. Coordinate member communication.
10. Maintain brand consistency throughout all marketing projects.
11. Assist the Retirement & Investment Center, Auto Advisors and Oak Tree Insurance Agency with supporting marketing materials and communications.
12. Collaborate with Marketing Team to generate ideas for external promotion campaigns and member engagement in order to support and promote the Central One brand.
13. Coordinate content and materials for seminars, webinars and events.
14. Coordinate and order marketing collateral and supplies.
15. Assist with coordinating focus groups to gather feedback.
16. Stay current on job related equipment, procedures and/or information by reading handouts/memos, attending meetings and seminars and other necessary means.
17. Adhere to all applicable Credit Union policies, procedures and regulations.
18. Maintain community involvement and participate in special projects/events, as needed.
19. Perform other duties as requested or assigned.

Requirements

Education: A bachelor's degree or completion of a specialized certification or licensing.

Experience: 1 - 3 years marketing-related experience preferred.

Skills: Excellent written and verbal communication skills. Microsoft and Excel experience.

• Strong storytelling and content creation abilities
• Knowledge of social media trends and best practices
• Strong organizational and time-management skills
• Experience in short form video editing using native tools within social media platforms (e.g., Instagram Reels, TikTok, YouTube Shorts).
• Experience in curating and writing blog content, articles, and multiple forms of written materials to support social media campaigns.

Traits: Ability to multi-task in a fast-paced environment; organized with attention to detail; capacity to work well with others at all levels within the organization; analytical; initiative; resourcefulness; professionalism; perseverance; positive attitude; ability to keep others motivated.