Our large hospitality client is looking for a social media analyst to join their team on a long-term contract. The social media analyst will support the day-to-day social media activities for 7 brands within the company's portfolio, assisting with all publishing, monitoring, and engagement for paid and organic content. You will be the first point of contact between the brand and the consumer and will be key in bringing the brand to life across various platforms.
You will work cross-organizationally with key functional teams to assist with social promotional plans that drive business needs. In addition, this role will use social listening standard methodologies to identify proactive real-time content opportunities, provide community insights and escalate issues. You will be responsible for supporting the execution of the brand social strategy successfully while providing ongoing updates to key partners.
This is a 40-hour per week contract. This is a long-term (6+ month) contract. All McKinley roles offer a competitive benefits package.
Responsibilities
- Own execution of social media strategy including scheduling, publishing, and boosting social content from the brand editorial calendars
- Manage engagement across multiple social media channels in an effort to amplify individual brand tone of voice, engage with users in a positive manner
- Occasionally create real-time, brand social content in partnership with Social Media Manager, including concept pitching, ideation, asset creation and copywriting
- Monitor social channels to identify strategic opportunities for brand engagement, flag trending moments that can influencer decisions across the organization and to call out potential issues to be escalated to broader teams
- Assist in analyzing campaign and content performance insights to identify opportunities to improve content performance
Requirements
- Two years of relevant experience, preferably within an agency or highly matrixed organization
- Experience managing social media accounts and campaigns
- Experience collaborating with internal partners and external agencies/partners/talent
- Experience in campaign management and execution
- Experience with social media management, social listening, and social analytics tools (Sprinklr, Khoros, Hootsuite, Brandwatch, etc.)