Job Title: Social Listening Analyst
Location: Mumbai
Department: Digital Strategy / Analytics
Role Overview:
We're looking for a Social Listening Analyst who's not just fluent in hashtags and trends, but also speaks the language of data and insights. This role is the perfect blend of real-time social media intelligence and strategic media analytics, helping drive informed decisions across brand, PR, and content functions.
Key Responsibilities:
Social Listening & Monitoring
- Use tools like Brandwatch, Meltwater, Sprinklr, Talkwalker, or similar to monitor brand mentions, emerging trends, and conversations across platforms (Instagram, Twitter/X, LinkedIn, Reddit, forums, etc.)
- Track and analyze brand sentiment, customer voice, campaign virality, and competitor activities
- Identify potential PR crises, advocates, and brand detractors in real time
Analytics & Insights Reporting
- Create weekly/monthly reports on brand health, share of voice, engagement spikes, and audience sentiment
- Measure campaign effectiveness across paid, earned, and owned media
- Work with cross-functional teams to recommend data-backed optimizations
️ Media & PR Analytics (Executive Analytics Flavor)
- Track and report media coverage across print, digital, and broadcast platforms
- Provide insights on key media narratives, brand mentions, industry SOV, and public perception shifts
- Collaborate with PR & Communications teams to present impact reports to clients and senior stakeholders
Strategic Thinking
- Present insights in a storytelling format using dashboards, decks, and visual data
- Translate listening data into creative briefs, campaign strategies, and client recommendations
- Stay up to date with industry trends, new listening tools, and AI-led analytics innovations
Skills & Tools Required:
- Experience with social listening tools (Brandwatch, Sprinklr, Talkwalker, Meltwater, etc.)
- Strong command of Excel, Google Data Studio, and PowerPoint
- Familiarity with Google Analytics and social platform native analytics
- Excellent communication, storytelling, and data visualization skills
- Ability to collaborate with creative, media, strategy, and tech teams
- Bonus: Experience in media monitoring or PR measurement
Experience:
- 1-3 years in a social media, digital marketing, or analytics role
- Agency experience is a plus
- Bachelor's degree in Mass Media, Marketing, Communications, or related fields
Why Schbang?
You get to work with a cross-functional team that believes in doing more than just delivering campaigns-we deliver Schbangs. This role is your chance to bridge strategy, creativity, and analytics under one roof.