Job Description The Role The Marketing Applied Sciences (MAS) team develops data science-driven solutions to help GM achieve business goals. As a Senior Strategist - Media and Testing, you will lead strategic planning, test and learn and in-house model adoption for Media.
This role is part of Activation Strategy within MAS and embedded in media organization to understand objectives and help enable those objectives through effective data science and test and learn.
What You'll Do - Build and maintain stakeholder relationships , ensuring alignment and action
- Lead cross-functional collaboration with Media, Data Science, Marketing, and Vehicle Brands to develop strategies and roadmaps
- Manage project deliverables , track tasks, and drive execution
- Define audience modeling and optimization requirements in collaboration with stakeholders
- Lead enterprise level test-and-learn initiatives , driving structured experiments and optimization strategies
- Develop clear, compelling presentations to support strategic goals.
- Mentor team members and colleagues on best practices related to communication, collaboration and driving team goals
- Be a vocal leader in large and small group settings
Your Skills & Abilities (Required Qualifications) - 5+ years in Advanced Analytics, Market Research, or related fields
- Expertise in media targeting , audience development, or marketing analytics
- Strong experience in client-facing roles with senior leadership presentation skills
- Excellent communication skills - ability to translate ideas into concise narratives
- Experience in cross-functional team alignment and decision-making.
- Strong organizational and project management skills with experience in testing and learning initiatives
- Familiarity with audiences, segmentation , and media operations and strategy a plus
- T echnical knowledge of data analytics , modeling, and experimentation (preferred)
- Proficiency in PowerPoint, Excel, and Power BI
- Strategic thinker with the ability to analyze holistically and execute decisively
What Can Give You a Competitive Advantage (Preferred Qualifications) - Master's degree or MBA (preferred, but not required).
- Experience managing large-scale audience measurement programs.
Additional Job Description This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
Diversity Information General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, "protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
Our Company Our Culture How we hire Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global location s The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.