Merz Aesthetics, headquartered in Raleigh, North Carolina, is a global aesthetics company specializing in medical-grade aesthetic treatments and products. Known for brands like Xeomin, Radiesse, and Belotero, Merz focuses on developing and marketing solutions for facial aesthetics, body contouring, and skincare. They aim to support healthcare professionals in providing effective treatments for their patients and are known for innovation within the aesthetics industry.
Sr Social Media Manager PAY RATE: $76 Hybrid - Monday through Friday, with flexible work from home days As a Global Social Media team member, the Senior Social Strategist temporary worker will lead the social strategy for LinkedIn and our Employee Advocacy program, along with special event/initiative-focused social content development. This person will partner closely with the global and regional communications and HR teams to further integrate our employee social media advocacy program and the Associate Director of Global Social Media to extend our narrative and value proposition on LinkedIn.
Reports to: Director of Global Social Media in Global Corporate Communications. Working closely with our other team members across the Global Communications team, to drive a best-in-class social media program.
Job Description: Lead, define, create, implement, and manage our global LinkedIn strategy and Employee Advocacy program in support of company priorities
Create, edit, and upload content into our Employee Advocacy program, manage enrollments and all associated reporting for program
Identify actionable insights to inform planning, content development, reputation management, and competitive analysis
Monitor and communicate medical aesthetics industry trends to help shape communications and business strategies
Use social media analytics platforms to measure content success and provide data-backed recommendations for optimization
Synthesize social media data into meaningful insights and communicate complex findings to partners
Demonstrate a strong interest in and understanding of social media metrics and trends, particularly on emerging platforms
Identify growth opportunities in terms of untapped tactics, customer or cultural connections, and/or the enhancement of the customer experience on social media
Deliver accurate and timely analysis, insights and reporting to drive business recommendations, escalation and resolution strategies, and social engagement
Stay abreast of company/industry issues and current on relevant social tools, processes and best practices, providing leadership updates as necessary
Requirements:
- Social media management, social media management tool experience (Sprout Social is preferred), crisis and issue tracking and management, working across global teams
- Expertise and experience with social media and Listening platforms (Sprout, Sprinklr, Brandwatch, Salesforce, Hootsuite, etc.)
- Strong strategic understanding of social media best practices and passion for staying educated on social media best practices
- Demonstrated ability to translate complex data sets into insightful, non-technical stories
- Working with and creating dashboards utilizing all relevant data to inform decisions
- Expert knowledge of all social platforms and current trends
Minimum Qualifications 3+ years' experience working in social media roles for brand (agency or client experience)
Bachelors degree required Passionate and curious about social media, the customer, customer journey and social media experience