Senior Social Media Strategist

Key Responsibilities 1. Social Media Strategy: Develop and execute social media strategies aligned with business objectives, targeting specific audiences and metrics. 2. Channel Planning: Plan and manage social media channel presence, including content calendars, paid advertising, and influencer partnerships. 3. Content Creation: Collaborate with cross-functional teams to create engaging social media content, including graphics, videos, and captions. 4. Analytics and Reporting: Monitor social media performance using analytics tools, providing data-driven insights to inform future strategies. 5. Stakeholder Management: Communicate social media strategies and results to internal stakeholders, including senior leadership and department heads. Skills and Qualifications 1. Social Media Experience: 2+ years of experience in social media marketing, strategy, or a related field. 2. Social Media Platform Knowledge: In-depth knowledge of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. 3. Content Creation Skills: Proficiency in content creation tools, including graphic design, video editing, and copywriting. 4. Analytical and Problem-Solving Skills: Strong analytical and problem-solving skills, with the ability to interpret data and inform strategic decisions. Career Path and Growth Opportunities 1. Director of Social Media: Oversee social media strategy and direction, providing leadership and guidance to social media teams. 2. Head of Digital Marketing: Lead digital marketing efforts, including social media, email marketing, and search engine optimization (SEO). 3. Chief Marketing Officer (CMO): Develop and execute comprehensive marketing strategies, providing leadership and guidance to marketing teams. 4. Digital Strategy Consultant: Transition into digital strategy consulting roles, helping organizations develop and implement effective digital marketing strategies. 5. Entrepreneurship: Start own social media or digital marketing agency, applying expertise to drive business growth and success.