Role Summary:
As the Senior Social Analytics Manager, you will be embedded on the team. You will frame & translate large business questions into measurement, listening & optimization plans to extract actionable intelligence. You should know your way around social & digital data platforms, have experience in all types of digital measurement, and be excited to dig in to get things done. You're a team player who brings a valuable perspective to the teams, and you are ready to define & track relevant KPIs that are tied to business outcomes. You understand social data at an expert level, and use your expertise to help answer many types of business & product related questions. You have experience managing vendors and directing their output.
Essential Duties and Tactical Daily Responsibilities:
- Participate in reporting for campaigns and lead it for social efforts.
- Develop & produce regular social insights deliverables for products including determining content (informed by existing frameworks) and appropriate cadence.
- Identify opportunities to leverage social data to inform strategic decision-making across the organization.
- Advise and direct agency on deliverables and owned social reporting when applicable.
- Build, establish and maintain best-in-class social listening & analytics programs in Brandwatch and Sprinklr for both product areas.
- Conduct audience & category analysis using data from social media + other digital and offline sources, to inform marketing & product roadmaps and set & grade OKRs.
- Serve as a trusted thought leader at Brand Social & cross-functional teams for products on social.
- Present complex data and insights in a clear, concise, and compelling manner to both technical and non-technical audiences.
- Stay abreast of the evolving social media landscape, platform updates, and emerging analytics technologies.
- Champion the use of social data as a critical input for understanding consumer behavior, brand perception, and market trends.
- Answer ad-hoc questions from the team with social data as needed.
- Design and execute social listening queries and analyses to identify key trends, sentiment, and influencers.
- Integrate social data with other marketing and business data sources to provide a holistic view of performance.
Required Qualifications
- BA/BS degree or equivalent practical experience.
- 5+ years of relevant experience working in social media analysis & operations for global consumer brands.
- 4+ years of general marketing experience (preferably in digital).
- Expert level knowledge of Brandwatch & Sprinklr.
- Ability to influence at all levels and work effectively across functions and geographies.
- Expert understanding of statistical analysis and data interpretation.
- Excellent communication and presentation skills, with the ability to tailor messages to different audiences.
- Demonstrated ability to translate data into actionable insights and recommendations.
Additional Skills/Qualifications:
- Expert-level experience with social data tools (e.g., Brandwatch, Sprinklr).
- Up to date with the latest social measurement & industry trends.
- Proven track record of ownership over social reporting for a large global brand.
- Experience owning complex research projects with the ability to think, plan and execute on multiple projects at once, in a fast-paced global environment.
- Knowledge of other marketing analytics methodologies.
- Proactive and independent: Someone who works well with minimal guidance and is excited to "take the first pass" at analysis plans or reports, without prescriptive direction.
- Familiarity with data visualization tools (e.g., Tableau, Google Data Studio).
- Experience with SQL or other data querying languages is a plus.
- Understanding of marketing attribution models and their application to social data.
- Experience working in an agile or scrum environment.