Dog and Pony Studios is an integrated creative and digital agency for B2B brands. Headquartered in Toronto, Canada, we are a hybrid agency with remote teams located across Canada, South America and Europe. For 25+ years, our teams have worked at the cutting edge of technology and design, collaborating with some of the highest-impact organizations globally.
We are seeking a Senior SEO & Website Analytics Analyst to drive data-informed SEO strategies and web performance optimization for our enterprise clients. In this role, you will lead SEO initiatives - including on-page, off-page, and technical SEO - while leveraging advanced website analytics to measure impact, uncover insights, and drive strategic decisions. You will develop and interpret key performance metrics, build actionable reporting frameworks, and translate complex data into meaningful recommendations that enhance digital performance. The ideal candidate is a data-driven strategist with deep expertise in SEO, content optimization, and web analytics, capable of managing multiple senior-level client engagements and presenting data-backed insights to executive stakeholders.
What you offer:
- Expert-level SEO knowledge: You have a deep understanding of how search engines work - from site architecture and semantic markup to structured data and the evolving role of generative AI in search. Your ability to align SEO strategies with business goals ensures seamless execution and measurable impact.
- Data storytelling through analytics: You don't just analyze data - you bring it to life. You craft compelling data visualizations and narratives that highlight key trends, user behaviour, and opportunities, helping stakeholders make informed, strategic decisions.
- Knowledge of global data privacy & compliance: You provide strategic guidance on SEO and analytics, ensuring all recommendations align with client compliance requirements, global data privacy laws, and industry best practices.
- Project & multi-client management: You excel at managing multiple clients and deadlines, delivering SEO audits, analytics reports, and optimizations on time.
- Curious & analytical mindset: You don't settle for surface-level answers. You ask the right questions, think critically, and dig deeper to uncover insights that lead to the most effective strategies for our clients.
- Proactive & collaborative approach: You take ownership of your work and thrive in a team environment. Colleagues trust you to be positive, supportive, clear, and consistent-ensuring seamless collaboration across teams and projects.
Responsibilities:
You will lead SEO and web analytics projects and help develop a steady pipeline of work. You will be responsible for developing and executing SEO strategies, optimizing digital content for search visibility, overseeing website performance analytics, and producing data-driven insights to improve online user engagement. You will:
- Conduct comprehensive SEO and website audits, identifying optimization opportunities using tools like Ahrefs, SEMrush, Google Analytics, and Looker Studio to enhance performance and visibility.
- Develop and implement data-driven SEO strategies, applying technical, on-page, and off-page SEO best practices to improve search rankings and support business objectives.
- Plan and execute advanced analytics implementations, ensuring accurate tracking of website performance, user behaviour, engagement, and conversions to drive actionable insights and fuel reporting.
- Provide technical SEO and analytics expertise for website projects, including new builds, redesigns, and updates, ensuring proper site architecture, schema markup, tagging implementation, and performance tracking.
- Collaborate cross-functionally with clients, developers, designers, writers, and internal teams to implement SEO and analytics strategies.
- Manage client projects and deliverables, meeting deadlines and maintaining efficiency through project management and time-tracking tools.
- Stay ahead of industry trends, continuously adapting strategies based on algorithm updates, search engine changes, AI advancements, and emerging technologies.
- Serve as the go-to SEO and analytics expert, educating clients and internal teams through presentations, strategy sessions, reports, and ongoing discussions.
Requirements:
- Bachelor's degree or higher, or equivalent experience
- 5+ years of SEO and website analytics experience, preferably within an agency environment
- Deep expertise in SEO tools such as SEMrush, Ahrefs, BrightEdge, Moz
- Advanced experience with Google Analytics, Looker Studio, Google Search Console, Google Tag Manager, Adobe Analytics, or other similar tools
- Exceptional written and verbal communication skills
What We Offer:
- Global Team: We hire the best professionals from all over the world. Be part of a highly motivated, multidisciplinary team working on world-class creative.
- Global Clients: Work on interesting and complex projects for some of the biggest companies in the world.
- No Diva Policy: This is a friendly, collegial, client-centric team focused on delivering world-class products.
- Hybrid Office: We've been a hybrid agency since 2008. If you're in Toronto, you will frequently work from our headquarters. You'll meet your global teammates face-to-face a few times a year when we bring people together.
- Structured Career Plan: We recognize great work and reward you accordingly. We provide a structured career path with regular evaluation-based promotions.
- Paid Vacation: 3 weeks annual paid vacation + annual wellness time off through Christmas and New Year.
- Paid Benefits: 100% coverage, without co-pay, with our benefits package.
- Paid Sick Leave: Generous yearly allowance for paid sick days.