A marketing agency in Baton Rouge, LA is seeking a Senior Programmatic Media Buyer to join their Strategy + Investment team. This role involves hands-on planning, execution, and optimization of programmatic campaigns across a variety of digital platforms. The ideal candidate will drive performance, optimize campaigns, and provide actionable insights while working across display, video, mobile, CTV/OTT, native, and audio channels. The role requires a data-driven individual who thrives in a fast-paced environment and can translate data into clear decisions to achieve client goals.
Senior Programmatic Media Buyer Responsibilities: - Develop, launch, and manage campaigns across programmatic platforms
- Work across various media channels including display, video, mobile, native, CTV/OTT, and audio
- Lead media planning, forecasting, and campaign strategy with the broader strategy team
- Own campaign trafficking, setup, and QA processes for campaign integrity
- Monitor performance and optimize campaigns in real-time, making adjustments to targeting, bid strategy, and creative delivery
- Conduct A/B testing to continuously improve efficiency and effectiveness
- Analyze performance trends and provide actionable insights to clients
- Build and present client-facing reports and performance summaries
- Collaborate cross-functionally with creative, analytics, and strategy teams
Senior Programmatic Media Buyer Requirements: - 3-4 years of hands-on experience in programmatic media buying, ideally in an agency environment
- Proficiency with The Trade Desk, DV360, Amazon DSP, and other programmatic platforms
- Expertise in ad trafficking, audience segmentation, and campaign optimization strategies
- Strong analytical skills with a curiosity to understand performance trends and data-driven decision-making
- Familiarity with ad serving, third-party tags, audience management tools, and pixel-based tracking
- Proficiency in Excel/Google Sheets and PowerPoint/Google Slides for planning and reporting
- Previous experience in a media buying agency setting
Benefits: - Competitive base salary
- Comprehensive health, dental, and vision insurance
- 401(k)
- Paid vacation and company holidays
- Annual team retreats and team bonding events
Apply Now.