Senior Program Officer

Job Overview

The Senior Program Officer, Marketing Operations will be responsible for managing and optimizing the Customer Data Platform (CDP) to support ASM's data-driven marketing and customer engagement strategies. This role involves overseeing the implementation, maintenance, and strategic use of the CDP, ensuring that customer data is effectively utilized to enhance business outcomes.

Accountabilities (are the critical activities and results the position is held accountable to produce)

1. Marketing Communications
2. Program Management
3. Project Management
4. Grow the Organization
5. Drive Engagement
6. Support ASM Business Units

Essential Functions (defines the critical end results expected of the jobholder related to the accountabilities above)

1. Drive the strategic development and optimization of the organization's MarTech ecosystem with the CDP as the foundation for unified customer data management and engagement.

2. Design and execute data management processes to ensure data quality and effective segmentation across marketing platforms. Collaborate with Data Governance Working Group to establish and maintain a comprehensive governance framework for customer data management.

3. Partner with Organization Departments to understand business needs and translate them into a practical roadmap for MarTech tool evolution and enhancement.

4. Lead campaign operations by creating standardized templates, automations, and workflows to optimize CDP, email, and marketing automation capabilities, while developing processes to streamline campaign build, testing, and optimization across channels.

5. Lead data-driven marketing intelligence initiatives by developing and implementing reporting frameworks within MarTech platforms, with a focus on leveraging CDP analytics to drive strategic business outcomes. This includes analyzing customer behavior patterns to generate actionable insights, optimizing audience targeting strategies, campaign optimization recommendations, and delivering data-backed recommendations to senior leadership to enhance key business objectives.

6. Foster CDP adoption through comprehensive training programs and documentation, while serving as the primary technical expert for the marketing team

7. Manage relationships with CDP and other MarTech vendors and email agencies, including contract negotiations, budget management, and performance evaluations. Serve as the primary point of contact for vendor support and escalations.

8. This position description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this job. Incumbents are required to perform other functions as assigned.

Technical Competencies (are applied or practical knowledge and skills needed for effective technical performance)

1. Analytics: Collects, analyzes and structures information, provides insight and advice; gathers and analyzes reliable, relevant and verifiable information, tests hypotheses, and draws conclusions.

2. Project Management Skills: Plans, initiates, executes, controls and closes projects. Tracks and manages resources, timelines, costs, deliverables and performance, and implements contingency plans, if necessary, to ensure projects are successfully completed.

3. Organizational Knowledge: Understands the norms and culture of ASM, the organizational structure and mission. Is able to effectively navigate the organization to accomplish work objectives.

4. Planning and Organizing Skills: The ability to organize, prioritize and, where applicable, delegate work activities to efficiently accomplish tasks and meet objectives.

5. Presentation and Written Communication Skills: Either "one-on-one" or within a group setting, employing the use of various media to share ideas, convey information and obtain necessary inputs in a clear and concise manner.

6. Domain Knowledge: Demonstrates professional/technical knowledge, skills and expertise within functional area. Stays current on best practices and the ability to apply that knowledge and/or skill in a variety of work situations. Exceptional knowledge of CDPs and ESPs.

7. Enterprise Processes and Technologies: Understands and effectively uses standard office equipment such as personal computers / laptops, and office automation software. Uses new, specialized or the organization-specific equipment, technologies, software, databases and systems, as required, in accordance with the organization policies. Up to date on social media and uses it appropriately on behalf of ASM. Strong understanding of marketing technology integrations and data flows between systems.

Behavioral Competencies (are observable behaviors and skills that matter most for success)

1. Instills Trust (Respect/Honor) - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
2. Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
3. Drives Results - Consistently achieving results, even under tough circumstances.
4. Optimizes Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
5. Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
6. Values Differences - Recognizing the value that different perspectives and cultures bring to an organization.
7. Decision Quality - Making good and timely decisions that keep the organization moving forward.
8. Courage - Stepping up to address difficult issues, saying what needs to be said.
9. Ensures Accountability - Holding self and others accountable to meet commitments.
10. Build Effective Teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
11. Business Insight - Applying knowledge of the industry and the marketplace to advance the organization's mission.

This is primarily a remote or hybrid role involving extended use of digital tools and collaboration platforms. While the position is desk-based, it offers flexibility to work from various locations, including home offices and virtual environments. The role may require occasional physical movement to access physical documents or equipment, but most tasks are performed digitally through cloud-based storage and virtual filing systems. Daily responsibilities include using computers, phones, virtual meeting software, and collaborative tools, ensuring seamless communication and workflow within a modern, tech-driven workspace.

Salary Range - $92,624.61- $120,379.35