Job Description
The Senior Manager, Product Marketing - On-Site Performance will play an integral role in our international and mid-market positioning. This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledge to develop strategic go-to-market plans, differentiated positioning and value propositions, sales enablement and thought leadership content. This person must have a strong understanding of eCommerce and on-site performance, while also possess a marketing mindset and the ability to distill complex ideas into tangible, easily understood concepts that resonate with target customers.
This person will be partnering across all product offerings and international teams. As a result, this role will regularly engage with key stakeholders in Product, Sales, Marketing and the Senior Leadership Team to ensure messaging and GTM strategy is aligned with a cohesive, differentiated and client-centric narrative across Epsilon, Yieldify, as well as broader Publicis organization. The role will support global teams and clients.
Key Responsibilities
- Develop a deep expertise on our on-site performance capabilities, enabling the development of product positioning, messaging and key differentiators.
- Understand how on-site performance and personalization enhances other core products at Epsilon and connect them through positioning and pre-packaging.
- Oversee global positioning, messaging and pricing for mid-market offerings.
- Be the expert on your buyers, how they buy and their buying criteria; be the expert on our products, solutions, your competition and how to win against them. Leverage this knowledge to collaborate with Product and Sales counterparts to define/refine product & market fit.
- Manage development and execution of international GTM strategy and plans through cross-functional teams inclusive of Epsilon + Yieldify + Publicis.
- Develop market and category thought leadership, POVs and market activation plans.
- Equip our sales team with a benefits-driven narrative for how our products solve client challenges.
- Develop compelling sales collateral to support the selling and ongoing usage of our products across the full funnel, including sales narratives, case studies, white papers, one-sheets, blog posts, videos and more.
- Act as a strategic advisor to Demand Generation, Communications/PR, Content Marketing, & Analyst Relations to drive plans that positively impact business goals.
- Develop annual marketing plans through collaboration with marketing leadership, product management, and business stakeholders.
Job Requirements- 5+ years of experience in product management, marketing or related field.
- 2+ years experience in Product Marketing, preferably in on-site performance or related field.
- Working knowledge of retail, eCommerce and digital monetization programs.
- Bachelor's Degree from a 4-year college or university; MBA a plus.
- Excellent verbal and written communication skills; ability to work with and present to all levels and functions, in and out of the organization.
- Mastery of Microsoft Office Suite - PowerPoint, Excel, Word and Teams.
- Ability to grasp and translate technical capabilities into clear benefits.
- Demonstrated success in creating compelling messaging & positioning, competitive analysis, managing product launches and end-to-end execution globally.
- Experience working in a fast-paced, highly cross-functional, matrixed global organization.
- Proven ability to lead and collaborate cross-functionally across marketing, sales and product teams, including with international and remote stakeholders.
- Creative, resourceful, self-starter who is results oriented and a collaborative team player.
- Highly organized with good follow through capabilities.
- Able to manage time and juggle multiple priorities to execute high-quality deliverables.