Title: Senior Product Marketing Manager
Location: San Jose, California Full Time
Join a leading Silicon Valley company that designs high-performance electronic components powering energy-efficient AC-DC power supplies for devices you use every day-mobile phones, TVs, appliances, and more. Our innovation drives sustainability with cutting-edge motor drive ICs and energy-saving technologies making a global impact.
Responsibilities
• Define strategic direction of BLDC Motor Drive ICs
• Build and maintain relationships with ecosystem MCU partners
• Drive product introduction at lead customers, build relationships and define strategy to grow accounts
• Work closely with applications & sales to define needed collateral that allows the field and customer base to easily understand our portfolio and associated features and benefits
• Maintain product portfolio (product lifecycle management) including special emphasis on value pricing and gross margin management
• Manage large scale customers on key projects
• Visit customers to collect market and competitive information
• Responsible for the analysis of market development, technical trends and competitive environment
• Manage information flow with regard to technical and commercial questions between R&D and Marketing
• Create and maintain presentation materials for the entire scope of the products
• Manage forecast planning and reporting
Competencies
- Strong market knowledge of the motor drive ICs
- Knowledge of BLDC topology, SW algorithms and HW (IPM and HB topology) is essential
- Ability to evangelize both internally and externally with an entrepreneurial "can-do" mindset
- Frequent travels to International and domestic customers/ trade-shows
- Ability to reason through complex scenarios and translate it into business-oriented value propositions