Harvey Nash USA has been engaged to find a talented Product Marketing Director.
Job Title: Product Marketing Director
Location: Hybrid in San Francsico, CA (once a week)
Duration: 6 Months Contract to Hire
Job description:
Client is looking for a world-class product marketer for our home entertainment group to drive awareness and adoption of Client's solutions that enable premium entertainment experiences across home entertainment devices both for B2B and B2C audiences.
You are strategic and analytical product marketer with deep product and industry marketing expertise. You have a first-hand understanding of what differentiates Client as a vital technology in entertainment across devices and platforms and how to communicate that to the world. Essential skills include a keen understanding of the entertainment industry to inform product development, the ability to craft clear and compelling product positioning, drive competitive analyses, and design and execute go to market strategies in support of the auto solutions and broader Client awareness, adoption and engagement goals.
Responsibilities:
- Partner with product management, sales and other organizational leaders to set and deliver against coordinated business and marketing goals
- Guide the creation and execution of annual and quarterly go-to-market plans in partnership with marketing colleagues, other cross-functional marketing partners, the business group and sales
- Influence product strategy by leading market assessments to define category's next set of opportunities or shape existing priorities
- Identify key data inputs for go-to-market plans, drive projects to inform and optimize marketing programs through the application of consumer, industry and market insights
- Develop product marketing deliverables for on-the-go entertainment solutions - value proposition, product positioning statements, user benefits, naming and brand recommendations, etc.
- Translate complex product concepts into simple, creative, and impactful communications that resonate with key business and consumer audiences
- Conceive and lead global initiatives to drive product adoption within the business and consumer segments across the device portfolio
- Develop sales enablement materials to support key product launches.
- Partner with marketing functions to provide input into industry marketing campaigns, inclusive of email, social, paid digital and content, PR /AR and event based activations
- Establish and track metrics that matter. Monitor ROI for the go to market efforts, evaluate and optimize continuously
Experience:
- 10+ years of experience in building impactful marketing strategies, creating and executing product marketing plans, 12+ years of business strategy experience at a strategy consulting firm or equivalent
- Significant expertise in auto industry across a global context
- A well-rounded marketer. Able to flex to different products, industries and roles as the business evolves. Can operate in ambiguity, able to create clarity
- Left and right brain thinker who draws energy from strategic, analytical and creative activities. Excellent creative problem solver
- Has technical acumen. Possesses vision to identify whitespace opportunities. Experience supporting the development and commercialization of breakthrough innovations
- Persuasive storyteller with excellent spoken and written communication skills.
- Has significant experience and talent influencing cross-functional stakeholders including business, product, engineering and sales
- Results and outcomes driven. Track record of success in launching new offers
A reasonable, good faith estimate of the minimum and maximum hourly wage for this position is $116- $126/hr on W2 (Depending on Experience). Benefits will be available, and details are available at the following links:
- Benefits Summary: Why You Should Work with US
- Benefits Details 2024 - 2025: 2024 Benefits Guide (Contract Employees)
- 401K Plan: 2025 Harvey Nash 401k Plan