Senior Product Marketing Manager

Location: Irvine, CaliforniaJob Type: PermanentCompensation Range: $150,000 - 210,000 per yearWe're looking for a strategic and driven Senior Product Marketing Manager to lead go-to-market strategies for our advanced enterprise-grade business networking solutions. This pivotal role involves cross-functional collaboration with product management, sales, and marketing to create and execute impactful marketing plans that drive demand, increase market penetration, and strengthen our brand presence.

Responsibilities:Lead strategic market intelligence: Drive in-depth market research, competitive analysis, and customer segmentation to inform product positioning, refine go-to-market strategies, and optimize brand relevance.Develop compelling product narratives: Craft and refine product positioning and messaging across all touchpoints, including packaging, sales presentations, and online content, ensuring a consistent and engaging brand story.Orchestrate successful product launches: Plan and execute comprehensive go-to-market strategies for new solutions, products, and feature releases.

Provide expert product marketing guidance: Act as a trusted advisor for internal and external product communications, including training, sales pitches, industry events, media engagements, and influencer collaborations.Collaborate on sales enablement materials: Partner with product, sales, and marketing teams to develop relevant collateral that supports the entire sales process.Align marketing with product and sales strategies: Serve as the key product marketing and messaging strategist, collaborating with senior leadership to ensure marketing initiatives are aligned with product roadmaps, major launches, and optimize the customer journey.

Manage external partnerships: Cultivate and maintain strong relationships with external agencies, vendors, and strategic partners to expand marketing reach, accelerate go-to-market efforts, and drive business objectives through innovation and collaboration.Drive marketing innovation: Stay abreast of industry trends, emerging technologies, and growth marketing best practices, and lead initiatives to incorporate cutting-edge strategies into marketing operations.Qualifications:Education: Bachelor's degree in marketing, engineering (networking preferred), or a related field required.

Master's degree in marketing strategy or product management preferred.Experience: 8+ years of progressive product marketing or growth marketing experience, with a proven track record in the business networking or related technology sector.Industry Knowledge: Extensive understanding of the business networking industry, including solution applications and customer pain points.

Target Audience Expertise: Deep understanding of target audiences, including partners and customers, with proven success in crafting compelling and impactful messaging.Technical Proficiency: Strong technical understanding of products and solutions, with the ability to translate technical features into partner and business benefits.Communication Skills: Excellent written and verbal communication skills, including experience with product presentations, video showcases, training, and industry interviews.

Adaptability and Project Management: Ability to thrive in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.Skills: Core Marketing Skills:Product Marketing Strategy: Developing and executing comprehensive go-to-market strategies.Market Research & Analysis: Conducting in-depth market research, competitive analysis, and customer segmentation.

Product Positioning & Messaging: Crafting compelling product positioning and messaging across various channels.Go-to-Market Execution: Planning and executing successful product launches.Content Creation: Developing marketing collateral, sales presentations, and online content.

Growth Marketing: Understanding and implementing cutting-edge growth marketing strategies.Brand Management: Maintaining and strengthening brand relevance and competitive positioning.Technical & Industry Skills:Business Networking Industry Knowledge: Deep understanding of networking solutions, applications, and pain points.

Technical Product Understanding: Ability to understand and translate technical features into business benefits.Target Audience Understanding: Deep understanding of partners and customers.Communication & Collaboration Skills:Written & Verbal Communication: Excellent communication skills for presentations, training, and media engagements.

Cross-Functional Collaboration: Ability to work effectively with product, sales, and marketing teams.Relationship Management: Building and maintaining relationships with external agencies, vendors, and partners.Influencer Collaboration: Experience working with influencers is a benefit.

Business & Management Skills:Project Management: Ability to manage multiple projects simultaneously in a fast-paced environment.Strategic Thinking: Ability to align marketing initiatives with product roadmaps and business objectives.Results-Oriented: Focus on driving demand, increasing market penetration, and achieving business goals.

Adaptability: Ability to thrive in a dynamic and evolving environment.Leadership: Ability to lead market research initiatives and provide product marketing guidance.JOBID: Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact (see below) offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.

In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Marketing & Biz Dev,