Job Summary: This role will take ownership of the full commercial life cycle of the products, from launch strategy to market execution. Key responsibilities include defining and implementing product positioning, crafting compelling messaging, and driving impactful marketing campaigns and programs. Additionally, the Senior Portfolio Manager will collaborate closely with global product development and management teams, providing vital US market insights to shape product innovation and strategy.
Job Responsibilities: - Take ownership of one or multiple products within the portfolio
- Develop and regularly update the strategic marketing plan, including commercial tactics and product development needs
- Lead execution of the planned commercial marketing tactics for products and services
- Demonstrate a solid understanding of the relevant US total addressable market and market trends, and regularly communicate trends with leadership
- Demonstrate a solid understanding of the Company's product line, competitive advantages, and potential weaknesses, and make recommendations for change based on this knowledge
- Demonstrate fluency in clinical terminology, internal and external policies, regulatory environment, and technical specifications of the CRM industry
- Stay up to date on competitive activities, developments, clinical data, and products and regularly communicate these with leadership
- Has functional knowledge of reimbursement, sales, marketing channels, and other relevant industry influences
- Seek input from key internal and external stakeholders in an effort to strengthen plans or challenge assumptions - can appreciate the different opinions of various stakeholders
- Has strong and constructive relationships among colleagues in Marketing and other cross-functional departments, and coordinates with these groups to make the commercialization processes seamless
- Use product planning to choose and prioritize projects which will lead commercialization of multiple intermediate to large projects
- Track and maintain projects within identified budget, ensuring cost-saving measures where appropriate - can present more than one option for each recommendation
- Demonstrate an understanding of forecasting and obsolescence requirements for product planning
- Communicate with internal and external stakeholders, ensuring an understanding of product plans
- Demonstrate established relationships with the Sales organization
Qualifications: - 1-3 years of commercial marketing experience; preferably in Cardiac Rhythm Management product manufacturing and marketing business.
- Demonstrated ability to understand, interpret, plan and execute effectively in order to overcome technically complex product challenges and choices made by highly educated decisions makers who operate within strong influence networks.
- Bachelor's degree required - MBA Preferred
- CRM certifications considered as a positive differentiating factor
Skills: - Influence Management
- Clinically Competent
- Comprehensive Plan Formulation and Execution
- Strong skillset in defining, executing and controlling project plans
- Clear and concise communication skills with internal and external stakeholders
- Leadership skills to manage and motivate project teams
- Strategic thinking and market insights to define roadmaps and goals
- Problem-solving mindset to overcome hurdles and challenges
- Public speaking abilities