Job Title:
Senior Performance Media Associate (Programmatic)
Job Description:
Do you direct programmatic media like an air traffic controller? Do you pull all the right strings, like some sort of puppet master savant? Then maybe your considerable skills would be a perfect fit at Two by Four. We're looking for a Senior Performance Media Associate who will translate business and marketing objectives into impactful programmatic and retail media activations. This magnificent media maven will have oversight and responsibility for the day-to-day management of all self-serve programmatic media at the agency and its proper implementation. If you've got the trading chops, we've got a job waiting for you.
Reports to:
Director, Performance Media & Analytics
Job Purpose:
The Senior Performance Media Associate (Programmatic) is responsible for leading the management of day-to-day execution and operations of paid media campaigns across programmatic channels, e-commerce/retail media, and other biddable media platforms.
Responsibilities
- Ability to setup and manage programmatic campaigns for a variety of clients across industries with varying awareness, traffic, and sales goals.
- Strong executional experience trading in DSP platforms like Adelphic, The Trade Desk, and/or DV360.
- Strong knowledge of programmatic best practices with a keen eye to executional details.
- Ensures that client budgets are being utilized as effectively as possible-this includes building new campaigns, budget management, ongoing optimization and testing new channels/tactics/audiences/creative/etc.
- Collaborates with the broader strategic planning team on budget setting, plan development, competitive trending, etc.
- Leads the creation of trafficking documents and timelines, coordinating with internal (account/production/creative) teams to ensure deadlines are met.
- Executes test-and-learn (A/B) programs to identify audience and creative optimization insights and learnings to ensure client goals are met.
- Builds, optimizes, and reports on programmatic and e-commerce campaigns through both dashboard reporting and larger QBRs across traffic, engagement, and ROAS metrics.
- Leads the pre- and post-launch QA process for programmatic media and traffics campaigns to ensure that all creative is uploaded properly and that all tags/pixels are firing so that campaigns launch on time and performance metrics can be properly tracked.
- Ensures proper daily pacing, vendor monitoring and optimization of campaign performance.
- Experience auditing programmatic accounts to QA setup and look for tactical expansion opportunities.
Qualifications
- Bachelor's degree and 3+ years' experience in programmatic execution
- Strong familiarity DSP platforms (Adelphic, TTD, DV360)
- Experience in retail media/e-commerce platforms (Walmart, Amazon, etc.) and performance analytics platforms (Looker, Google Analytics, Tableau, etc.)
- Team player with strong communication and organization skills
- Self-motivated and able to work under own initiative
Performance and Accountability Measures
- THIS IS A PREDOMINATELY "WORK FROM THE OFFICE" JOB. While we currently offer "Work from Home Wednesdays", this job requires that you work in our Nashville office Mondays, Tuesdays, Thursdays, and Fridays.
Benefits
- Health insurance, vision insurance, dental insurance, commuter benefits, Simple IRA, paid time off, paid parental leave and STD/LTD insurance and more.
Solicitation
- Direct applicants only. No agency solicitations of any kind.