Location: Hybrid - Oakville, ON / Remote
Type: Full-time, Contract-to-Hire
Reports To: Managing Director
About Produktiv
Produktiv is a brand and growth studio built for modern ventures. We're a fusion of product marketing agency and venture studio - turning creator-led startups and B2B products into scalable, standout brands.
We partner with founders, investors, and high-performing teams to launch go-to-market strategies, build product narratives, and run performance campaigns that move the needle.
We're looking for a Senior Performance Marketing Strategist who is not just a growth operator - but a builder, creator, and storyteller at heart. You'll lead paid acquisition across platforms, experiment with AI-driven creative, and create digital content and how-to videos from our Oakville studio to educate, inspire, and scale results.
What You'll Do
Lead B2B & Product-Led Growth
- Own multi-channel media strategies across Meta, LinkedIn, TikTok, Pinterest, and Snapchat - with an emphasis on B2B, product-led funnels, and conversion-focused storytelling.
- Design full-funnel ad strategies tailored to startup, SaaS, and digital product audiences.
- Build campaign architecture that aligns messaging, audience intent, and GTM milestones.
Use AI to Scale Creative & Workflow
- Leverage AI tools (e.g. ChatGPT, Midjourney, Runway, Sora) to automate ad creative, audience insights, and iteration cycles.
- Rapidly test copy hooks, video variations, and positioning angles using AI-assisted workflows.
- Explore cutting-edge ad formats - from avatar explainer videos to UGC-styled split tests.
Own Content Creation & Video Marketing
- Use our fully equipped Oakville-based studio to record YouTube-style content:
- "How-to" videos on ad strategy, funnel building, AI tools, and growth hacks.
- Live walkthroughs of campaign builds, teardown sessions, and ad creative tips.
- Case studies, screen recordings, and educational series for startup and creator communities.
- Work with our editor and motion designer to scale content distribution.
Optimize Performance & Lead Strategy
- Set growth KPIs, manage paid budgets, and optimize across CAC, ROAS, CTR, and funnel performance.
- Build audience matrices, lead scoring models, and custom retargeting journeys.
- Run conversion experiments, A/B tests, and quarterly creative refresh cycles.
What You Bring
- 5+ years of experience in growth marketing or performance media - ideally in B2B, SaaS, or product-led environments.
- Deep fluency in paid platforms, especially LinkedIn Ads, Meta, and emerging social formats.
- Proven ability to create video content and explain growth strategies on camera.
- Comfort and curiosity around AI tools and automation to enhance strategy and speed.
- Sharp product marketing instincts - you understand positioning, messaging, and customer psychology.
- Experience leading campaigns from strategy through execution, including reporting and insights.
Bonus Points
- You've built an audience or created content around growth, performance, or digital strategy.
- You've worked in a startup, accelerator, or with VC-backed companies.
- You're comfortable writing growth memos, creative briefs, and guiding creative teams.
- You bring your own network: We'll pay a commission for any new clients you bring that align with Produktiv's portfolio vision (e.g., early-stage tech, creators, digital-first ventures).
What You'll Get
- Work out of our Oakville HQ with access to top-tier content creation tools and a collaborative space.
- Collaborate with high-growth clients, founders, and creatives from around the world.
- Freedom to experiment, create your own playbooks, and help define the future of performance strategy.
- Flexible remote-first culture with in-office resources when you need them.
- Revenue-sharing opportunities through our Client Referral Program.