DRMTLGY is a science-backed skincare company dedicated to the art of formulation and the science of skin. We craft cutting-edge formulas that are backed by research, reinforced by deep relationships in the dermatology community, and driven by the idea that safe, clinically effective skincare should feel like a luxury but be treated as a staple.
We're looking for a strategic and data-driven Sr. Growth Marketing Manager to lead and execute initiatives that drive user acquisition, engagement, and retention across our digital channels. In this role, you'll own the full marketing funnel-from crafting compelling campaigns and optimizing performance to analyzing key growth metrics and identifying new opportunities for expansion. You'll collaborate cross-functionally with product, design, content, and analytics teams to scale our marketing efforts and accelerate business growth. If you thrive in a fast-paced environment and love blending creativity with performance, this role is for you.
Key Responsibilities
- Assist with day-to-day campaign strategy and optimization to drive traffic and customer acquisition across media channels.
- Execute content strategies to engage customers across various media platforms, supporting campaign objectives and KPIs.
- Develop and manage ads across multiple paid media channels (Paid Social, Paid Search, Display, Affiliate, and Streaming) to achieve KPIs such as brand awareness, demand generation, and customer acquisition.
- Lead testing and optimization across channels (e.g., paid search copy, images, video, audience targeting, landing pages) and manage internal feedback.
- Collaborate with cross-functional teams to create strategies and campaigns that drive sales and revenue across brand and retail channels.
- Assist with annual and quarterly budget planning to develop media strategies for optimal growth.
- Work with internal teams to request, create, and compile assets for all stages of the funnel.
- Ensure timely communication of sales, promotions, and campaign launches with external agencies.
- Research and develop engaging, on-trend content that drives high engagement and click-through rates (CTR).
- Own and scale affiliate marketing to test new partners, strategies, and maintain ROI growth.
Qualifications:
- 7+ years marketing experience with 5+ years experience in paid social investment.
- D2C experience a plus.
- Experience managing media budgets greater than $20M.
- Experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors.
- Extensive experience planning and executing paid social media campaigns.
- Deep knowledge of paid social channels, technologies, best practices, and trends.
- Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change.
- Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across.
- Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.