About Us Launched by Jeff Bartlett and Brett Rossmann in 2004, GOBankingRates (formerly ConsumerTrack) connects people with products and services that help them lead richer lives. Now proudly acquired by Gen Digital, GOBankingRates is expanding its reach in the financial wellness sector, continuing our mission to make financial literacy accessible and actionable for everyone.
We are a multimedia content platform covering all aspects of your personal finance journey. Our curated editorial content, videos, and podcasts leverage expert insight to teach readers the six key principles of financial literacy: how to earn, save, invest, spend, borrow, and protect money. We strive to give readers the confidence they need to make smart financial decisions-today, tomorrow, and into the future.
How We Work? Our hybrid work style gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.
For this role, we are only considering candidates who are able to commute to one of our hybrid office locations in New York City, Tempe, AZ, Mountain View, CA, Plano, TX, or Ashburn, VA. Mission and Goals We are looking for an innovative problem solver to join our growing Paid Media Team. The Senior Media Buyer, Paid Social will be responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (Meta, YouTube, LinkedIn, Reddit, etc.) to achieve our quarterly goals against revenue and gross profit. As a Senior Media Buyer, Paid Social you will be reporting directly to the VP of Publisher Partnerships and Media. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background in using data to drive success.
Objectives Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Meta, YouTube, LinkedIn, Reddit, etc. This role will provide the right candidate with an opportunity to contribute to the growth of the Paid Social channel.
- Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.
- Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative, and other facets of inventory management.
- Manage strategy for high-velocity creative testing in partnership with design to ensure we are improving each month and evolving along with social media trends and behavior.
- Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results, regardless of compliance obstacles.
- Execute end-to-end management of paid social campaigns, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are met.
- Stay up-to-date with the latest trends and features on major social media platforms.
- Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Communicate effectively to the team on reporting, results and strategic initiatives, and growth opportunities
- Use data to guide decisions and actions in order to scale revenue and GPM for this channel.
- Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.
Competencies - 5+ years experience as a high-level operator within the top Social Media Platforms, managing monthly ad spend over $100k, financial category preferred.
- Understanding of direct marketing creative best practices and experience optimizing for campaign performance in a calculated and methodical way (creative, ad copy, landing page)
- Demonstrated subject matter expertise managing paid social algorithms and leveraging technical solutions to generate meaningful results in the paid social channel.
- Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.
- Experience developing strategy, finding solutions, and communicating results.
- Proficient in Excel, Google Suite, Google Ads, and Bing Ads
Benefits At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:
- Health & Wellness - Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).
- Financial Security - 401(k) retirement plan participation, company-paid life and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).
- Work-Life Balance - Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.
- Professional Development - Annual education reimbursement (up to $5,250) for job-related courses.
- Wellness Reimbursement - Up to $450 per year to cover fitness-related expenses.
- Additional Perks - Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.