Role: Senior Marketing Strategist
Location: Hybrid - In-office 3 days per week. Candidates must reside in Austin, Boston, Chicago, DC, Houston, or Minneapolis.
Company: Addison Group Marketing, Consulting Services - Cloud Solutions
Job Description: Are you a passionate marketing professional ready to take your career to the next level? As a Senior Marketing Strategist, you will be at the forefront of crafting and executing innovative marketing initiatives that propel growth, enhance brand visibility, and drive successful business outcomes. Your expertise in market research, consumer insights, and competitive analysis will be pivotal in shaping effective marketing strategies. Collaborate with our dynamic cross-functional teams (including Alliance Partners and Sales) to ensure all marketing activities align seamlessly with our overarching company goals.
Responsibilities: - Design and implement comprehensive marketing strategies that support the company's primary objectives and revenue aspirations.
- Facilitate annual channel events, providing support before, during, and after each event, focusing on social and event-specific activities.
- Conduct thorough analysis of market trends and customer insights to guide strategic marketing initiatives and campaign development.
- Partner with sales teams to create integrated marketing plans that effectively promote new service offerings.
- Oversee the planning and execution of marketing campaigns across diverse channels, including digital marketing, social media, email, and traditional media.
- Monitor and assess campaign performance metrics, using data-driven insights to propose optimizations and enhancements.
- Stay current on industry trends and best practices, actively incorporating innovative concepts into your marketing strategies.
Requirements: - 8+ years of proven experience in a Marketing Strategist role or similar, demonstrating a successful record of developing impactful marketing strategies.
- Experience with Oracle Cloud or HCM and/or ERP systems.
- Strong understanding of the Oracle Cloud, NetSuite Application, and Enterprise applications ecosystem is essential.
- Preferred: Prior marketing experience within a consulting or professional services agency.
- Exceptional analytical skills with the ability to interpret data and trends to make informed strategic decisions.
- Outstanding communication and presentation abilities, adept at conveying complex ideas clearly and succinctly.
- Creative and strategic thinker, with a proactive problem-solving approach.
- Solid understanding of digital marketing techniques and tools, including SEO, SEM, PPC, and social media.
- Bachelor's degree in marketing, business administration, or a related field is required.