Senior Marketing Specialist

Senior Marketing Specialist

Hybrid Role

Position Summary: Americhem, an innovative, technology-driven leader in the global polymer industry, is seeking a seasoned senior digital marketing communications specialist with a passion for building programs from the ground up. This person will play an integral role in building out new digital tools for the company, including a website, marketing automation, and digital marketing campaigns that promote the company's global products and services. This person will also plan and execute corporate marketing initiatives and play a role in shaping our story around sustainability, innovation, and more.

Position Requirements/Qualifications:

Education: Bachelor's Degree in Marketing or related field required

Experience: Minimum of 5 years in digital marketing experience

Minimum of 5 years in B2B marketing preferred

Essential Duties: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The duties listed below are representative of the knowledge, skill and/or ability required.

• Develop and execute digital marketing campaigns, including webinars, email campaigns, and thought leadership content.
• Play a key role in the implementation of a new website. Manage and optimize web content to drive targeted web traffic and cultivate an audience. Utilize Google Analytics 4 (GA4) to track and analyze website performance and user behavior.
• Implement and manage Marketing Automation Platforms such as Salesforce Cloud or Hubspot.
• Implement audience segmentation and list management strategies that enable effective marketing communications campaigns.
• Collaborate with global cross-functional teams, including industry managers, IT, business development and other internal stakeholders to ensure cohesive and effective digital marketing campaigns.
• Assist in the development of campaigns that promote Americhem's corporate initiatives, including Americhem's leadership positions in innovation, sustainability, and other key areas that drive business.
• Assist in developing and managing Americhem's global brand assets, including content calendar, marketing collateral templates, and photo / video library.
• Stay up-to-date with the latest trends and best practices in digital marketing and communications.

Required Qualities/Attributes

• Proven experience in digital marketing and communications, with a strong understanding of digital marketing campaigns and tools.
• Proficiency in Google Analytics 4 (GA4), Wordpress, Content Management Systems, Artificial Intelligence tools (AI), and Marketing Automation Platforms (Salesforce Cloud, Hubspot, ect.). Proficiency in producing webinars and video content a plus.
• Proven experience in list management and audience segmentation.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative thinker with a passion for innovation and continuous improvement.