Our client, a leader in financial software, is hiring a Sr. Marketing Manager to join their team in San Francisco, CA.
This is a 1-year W2 contract with benefits and paid holidays
As the Sr. Marketing Manager, you will be responsible for driving customer retention and engagement by leading personalized marketing efforts across email, push, and SMS. You'll focus on users after they log in, creating targeted campaigns that encourage them to return, stay engaged, and complete their tax filing.
Responsibilities:
- Champion digital marketing and CRM innovation, leveraging giant data sets and building new capabilities and systems
- Actively manage and mentor a team 1-2 marketers with responsibilities ranging from project prioritization to process definition, from campaign planning to workload management
- Report on campaigns and initiatives performance, from providing insights into success/failures + actions, to leading the effort to identify new key performance indicators to benchmark the impact of CRM on progress within product
- Partner closely with Top of Funnel and Engagement CRM Lead to enforce proper customer contact strategy, maintain calendars and define governance protocols
Desired Skills:
- 7+ years' experience managing large and complex retention marketing campaigns across email and/or mobile channels.
- 5+ years' experience of team management with a strong focus on growing and mentoring talent
- Versed at developing advanced business and CRM strategies, building customer experiences and journeys across multiple channels, and devising content and solutions tailored to address customer problems.
- Understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization
- Experience with Enterprise-level marketing cloud solutions and CRM tech stack (Braze, Movable Ink or Stensul)
Motion Recruitment Partners is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be prcustoovided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.