A leading paper products company is currently seeking a Senior Marketing Manager to spearhead brand development and growth marketing. The successful candidate will be a dynamic leader, enhancing multi-brand presence, boosting awareness, and executing integrated campaigns for scalable growth.
Responsibilities for the Senior Marketing Manager:
- Develop and execute holistic brand strategies, ensuring consistent messaging and visual identity across all channels.
- Benchmark performance against competitors to identify gaps and position products effectively.
- Lead integrated marketing programs to drive demand, sales enablement, and market expansion.
- Manage SEO, SEM, email marketing, and paid media to accelerate pipeline and revenue growth.
- Implement strategies to engage key stakeholders within distributors and end-use facilities.
- Align marketing strategies with business objectives through collaboration with Sales, Product Development, and Executive Leadership.
- Lead and mentor marketing talent, manage external partners, and scale operations to support growth.
Requirements for the Senior Marketing Manager:
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
- 7+ years of B2B marketing experience.
- Proven knowledge of the Away-From-Home (AFH) market, including paper products, janitorial/sanitation supplies, chemicals, liners, or dispensers.
- Demonstrated success in driving measurable brand awareness and sales growth through comprehensive marketing strategies.
- Proficiency in marketing tools including CRM, marketing automation, analytics platforms, and CMS.