Status: Direct Hire
Job Title: Senior Marketing Manager
Location: Hybrid
Salary: $140,000-$160,000/year
About the Company:
We are a leading provider of energy solutions, specializing in power generation, distribution, and energy management services. With a focus on reliability, sustainability, and innovation, we deliver a wide range of services that support the energy needs of businesses, utilities, and communities across various industries.
Our offerings include power generation systems, equipment maintenance, and energy optimization solutions, designed to enhance operational efficiency, reduce environmental impact, and ensure consistent energy supply. We work closely with our clients to design and implement customized solutions that meet their unique energy demands and operational goals.
Driven by a commitment to advancing the energy sector, we continuously invest in cutting-edge technologies and practices that improve performance and support sustainable growth. Our team of experienced professionals is dedicated to delivering solutions that help our clients achieve their energy objectives while fostering a cleaner, more resilient future.
Senior Marketing Manager:
Are you a strategic marketing leader with a passion for driving growth in the complex marine, power generation, and industrial sectors? Our client is seeking a forward-thinking Senior Manager of Marketing to lead impactful initiatives, strengthen OEM partnerships, and elevate brand visibility. This role is ideal for a results-oriented B2B marketer ready to take ownership of high-level campaigns and drive business momentum.
This is a hybrid position in Fort Lauderdale, FL.
Senior Marketing Manager Responsibilities
Strategic Marketing & Branding:
- Develop and implement comprehensive marketing strategies to promote marine and power generation solutions.
- Position the company as a leader in the industry by enhancing brand visibility through digital, print, and event-based marketing.
- Conduct market research to identify trends, competitive positioning, and customer needs.
- Ensure brand consistency across all marketing channels.
Promotions & Lead Generation:
- Design and execute targeted promotional campaigns for OEM products, aftermarket services, and power solutions.
- Leverage digital marketing, email campaigns, trade shows, and industry events to generate leads.
- Develop compelling content strategies, including white papers, case studies, and product showcases.
- Oversee social media presence, PPC campaigns, and SEO efforts to maximize inbound marketing results.
OEM & Partner Collaboration:
- Build and maintain strong relationships with OEM partners, distributors, and key stakeholders.
- Work closely with OEMs to co-develop marketing initiatives, joint promotions, and brand-aligned campaigns.
- Negotiate marketing agreements and develop strategic alliances with key industry players.
Sales Enablement & Product Marketing:
- Develop sales collateral, training materials, and presentations to support the sales team.
- Create go-to-market strategies for new product launches in partnership with engineering and sales teams.
- Establish pricing and promotional structures in alignment with company goals.
Analytics & Performance Tracking:
- Define and monitor key performance indicators (KPIs) to assess marketing effectiveness.
- Utilize CRM tools, analytics platforms, and reporting dashboards to measure ROI on marketing campaigns.
- Optimize campaigns and promotional efforts based on performance data.
Senior Marketing Manager Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- 5+ years of experience in B2B marketing, preferably in the marine, industrial, or power generation sector.
- Proven experience in OEM collaboration and co-marketing initiatives.
- Strong knowledge of digital marketing, SEO, SEM, and lead generation tactics.
- Excellent leadership, communication, and project management skills.
- Ability to travel as needed for industry events and partner meetings.