Senior Marketing Executive
Job Description
Must have: -
- Work with senior management team to establish strategic goals and objectives for annual marketing activities
- Set annual marketing budgets
- Digital marketing experience including multiple social media platforms (b2b and b2c)
- Content writing
- Proactive approach to planning and implementing industry focused marketing activities
- Lead marketing activity through collaboration and creative thinking
Nice to have: -
- Creative design work/graphic design knowledge & skills
- Web development
- Eshot and mailing list knowledge
- Ecommerce
- Blog writing
- Photography
- SEO
- PPC campaigns
- Experience of construction supply chain
Key objectives: -
- To understand all business flows within the business and develop strategies for each promoting and creating brand awareness in each sector.
- Keep up to date with industry trends, activities, legislation, events, and news to ensure the business remain relevant and innovative.
- To take ownership of the marketing calendar and deliver strategic goals and objectives for annual marketing activities
- The ability to liaise with outside agencies on all things marketing when required
- Work with our suppliers/manufacturers to ensure we have full brand support
- Develop and deliver Eshot campaigns in conjunction with sales
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