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Date: 23 May 2025
MAIN PURPOSE
The Senior Marketing Executive strategically elevates Clé de Peau Beauté's brand presence through the integrated planning and execution of comprehensive marketing initiatives, with a core emphasis on trade retail optimization and digital media strategy. This role requires a proactive, entrepreneurial approach to drive brand growth and enhance customer engagement. The ideal candidate possesses a demonstrable passion for the beauty industry, a sophisticated understanding of the luxury market, and a proactive, entrepreneurial approach.
KEY RESPONSIBILITIES
Trade Marketing:
- Develop and execute comprehensive trade marketing strategies in collaboration with the Marketing Manager.
- Lead retailer partnerships, developing and implementing effective promotional mechanics and securing communication.
- Develop and produce impactful promotional materials and brand collaterals.
- Manage the planning and tracking of point-of-sale material usage and effectiveness.
- Maintain product creation templates for e-commerce platforms.
- Strategically plan and execute consumer events.
- Lead the resolution of daily trade operations and issues.
- Analyze trade marketing performance and provide strategic recommendations.
CRM:
- Strategically manage customer data from multiple sources.
- Develop and execute targeted CRM campaigns, including email marketing and loyalty programs.
- Ensure a premium and consistent customer experience across all touchpoints.
- Lead the development of integrated marketing campaigns in collaboration with the Marketing Manager.
- Strategically work with the training team to optimize customer enquiry process.
- Develop and execute strategic visual merchandising plans for all channels.
- Lead collaboration with global and regional stakeholders to create impactful displays.
Digital Media:
- Develop and execute comprehensive, full-funnel digital media strategies aligned with brand objectives.
- Manage and optimize digital media campaigns across various platforms, including paid social, programmatic display, SEM, and influencer marketing, leveraging global assets and crafting strong social copy.
- Conduct in-depth analysis of campaign performance, providing data-driven insights and recommendations for optimization.
- Lead the planning and budget allocation for digital media buys.
Other Administrative Support:
- Manage master data files, product sample orders, purchase requisitions, and other administrative tasks.
- Assist the preparation of monthly meetings and presentations.
REQUIREMENTS
- At least 3 years of relevant marketing experience
- Possess a recognized university degree, preferably in Marketing / Business.
- Demonstrated passion for the beauty industry and a sophisticated understanding of the luxury market.
- Proven experience in trade marketing and events or project management.
- Strong analytical, communication, and negotiation skills.
- Proficiency in digital analytics tools and platforms.
- Ability to work independently and lead cross-functional initiatives.
- Entrepreneurial mindset with a proactive and results-oriented approach.
Job Segment: Administrative Assistant, Merchandising, SEM, Administrative, Marketing, Retail