Smartish is a 16-year-old independent e-commerce company that designs, manufactures and sells mobile tech accessories. Smartish makes everyday life a little easier with phone cases and stuff just clever enough to solve unexpected needs. Based in downtown Austin, Texas, our team is a jaunty, down-to earth, and highly caffeinated group of folks that, since 2009, have taken our products seriously, but ourselves not so much.
The Senior Marketing Coordinator is a member of our Brand team and owns a variety of customer-facing marketing activities meant to drive brand growth and engagement. This position involves a range of responsibilities, including managing social media, influencer and affiliate campaigns, email & SMS, as well as assisting with website maintenance, public relations and photo & video projects. (You'll never be bored working here.)
This position offers an opportunity to learn and grow in a dynamic marketing environment while contributing to the company's goals.
This is a full-time, in-office position at our Smartish HQ in downtown Austin, TX
CORE ACCOUNTABILITIES:
- Social Media Management
- Influencer & Affiliate Program Coordination
- Public Relations Support
- Email/SMS Execution
- Website Maintenance
- Reporting
PRIMARY RESPONSIBILITIES:
Social Media Management
- Plan, create and post social media content and initiatives, across a variety of platforms
- Interact with followers to foster and grow community
- Execute campaigns to reach channel goals
- Ideate & execute relevant, engaging on brand content and maintain an active content calendar
- Monitor and report on KPIs
- Stay abreast of social media trends, tools and best practices
Influencer & Affiliate Program Coordination
- Manage and grow influencer and affiliate networks
- Manage outreach as well as maintain and nurture long-term relationships
- Scout, onboard, and work with affiliates, influencers and vendors to reach performance results
- Stay abreast of Creator trends and program best practices
- Monitor and report on KPIs
Public Relations Support
- Build and manage media, influencer, and affiliate sample kits
- Track media conversions
- Work with Graphic Designer to update sample kit packaging when necessary
Email and SMS
- Manage overall email/sms program within Klaviyo platform - including list maintenance, campaign & flow creation, a/b testing, website integration and reporting
- Ideate compelling, relevant on brand campaigns and maintain an active content calendar
- Work with Graphic Designer to build emails
- Write and edit copy for all emails and SMS
- Stay abreast of trends and best practices
- Monitor and report on KPIs to ensure goals are met
Website Maintenance
- Support execution of photo and video shoots for on brand asset creation
- Edit copy for website landing pages, as needed
- Regularly audit site to ensure optimal functionality
- Work with IT to trouble shoot and resolve site issues
Data Collecting & Reporting
- Create and update reports to track KPIs across all active Marketing channels
- Keep all reports updated weekly/monthly
- Provide feedback, insights and recommendations based on results
QUALIFICATIONS AND REQUIREMENTS (About You):
- Bachelor's degree in Marketing, Communications, or a related field
- 3-5 years Marketing experience
- 1-2 years Social Media management experience
- Experience working in DTC/ecommerce, with a preference for consumer goods
- Excellent written and verbal communication skills, with the ability to create engaging content tailored to different platforms and target audiences
- Excellent project and program management skills
- Exceptional organizational and time management skills
- Demonstrated ability to think strategically, plan and manage projects to completion with minimal supervision
- Eye for detail with an inquisitive nature
- Hustler with a keen sense of urgency (ability to meet deadlines in fast-paced environment)
- Impeccable follow through & independently motivated
- Quick learner with the ability to pivot quickly
- Ability to work in office 5 days per week
Bonus if experienced with the following:
- Klaviyo
- Amazon
- C.P.G., mobile tech, and/or start-ups
BENEFITS:
- Health, Dental, Vision
- FSA
- 401(k) plan with employer match
- PTO, Holidays
- Paid covered parking in downtown Austin
- Free phone cases & stuff for you and a +1