Job Summary We're seeking a dynamic Senior Marketing AI & Data Analyst to join our growing agency. This cross-functional role will support both business development and brand teams by generating actionable insights through market, engagement, and health data, while also contributing to the development of AI-powered marketing solutions. You'll serve as a key bridge between strategy, analytics, technology, and innovation, helping transform complex datasets into clear, impactful recommendations and AI-enhanced tools.
The Senior Marketing AI & Data Analyst embodies Calcium+Company's core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.
Key Job Responsibilities (Duties may include, but are not limited to the following)
Strategic Data Research & Insights - Conduct health data-driven research to support brand planning and business development, including trends, journeys, and competitive intelligence.
- Aggregate and synthesize data from platforms like Datamonitor, SEMrush, Brandwatch, HealthVerity, and others.
- Collaborate with Social and Market Access teams to enrich insights across patient, HCP, and payer behavior.
- Deliver concise data reports & insights to guide internal and client strategy.
Marketing AI Applications - Apply AI to real-world marketing use cases such as personalization, journey design, and content targeting.
- Support performance tracking, CRM segmentation, and predictive modeling across brand campaigns.
- Contribute to internal AI tools, including managing training data for generative experiences, driving training and action for brands.
AI Product Development & Innovation - Collaborate with innovation and tech teams to build AI-driven tools like dashboards, prediction models, and CRM intelligence layers.
- Assist in training and testing ML models using healthcare-specific data (claims, EHR, behavioral).
- Support proof-of-concept pilots to demonstrate impact and usability of AI products.
Presentation & Storytelling - Develop and deliver insights through clear, data-led presentations for internal and client teams.
- Use AI tools (e.g., ChatGPT, DALL
• E, Midjourney) for charting, content creation, and visualization. - Visualize insights via Looker Studio, Tableau, Power BI, and similar platforms.
- Expert in PowerPoint, able to turn data into compelling executive narratives.
Job Qualifications (Skills/Requirements)
- 3-5+ years of experience in healthcare analytics, marketing research, or AI/CRM analytics (agency or healthcare/pharma environment preferred)
- Proficient in data research platforms (Datamonitor, Kantar, Clarivate, Brandwatch, SEMrush, etc.)
- Familiarity with CRM systems, HCP behavior data, and privacy-compliant analytics
- Exposure to AI/ML concepts and applications in marketing and audience segmentation
- Strong skills in Excel, SQL, and data visualization tools
- Experience translating data into stories that influence strategic decisions
Education: - Bachelor's degree in Data Science, Public Health, Marketing Analytics, or related field (Master's or certification in AI/ML a plus)
About Calcium+Company Calcium+Company is redefining what it means to be a modern health communications group.
Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycle - and we do it through a dynamic structure of specialized divisions:
- Calcium (healthcare marketing)
- Amino (oncology marketing)
- Vitamin MD (medical communications)
- PRotein (public relations)
- Cobalt (commercial planning and market access)
Central to our success is our
Integrated Strategy Group, where brand, medical, and engagement strategies come together, powered by behavioral science and data analytics.
We're proud of the work we do, but we're just as proud of the
culture we've built. Calcium+Company was recently named one of
MM+M's 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives.
Led by
CEO Judy Capano and
Group President Greg Lewis, we are a company where you can build extraordinary campaigns and
a nourishing career.
If you're passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you. Benefits & Perks We Offer - 2 Days Onsite
- Paid annual vacation, personal and sick time off
- 11 Paid Company Holidays
- Paid Holiday Closure: Agency closed between Christmas and New Years
- Comprehensive health plans, including medical, dental, and vision
- Flexible spending accounts (Healthcare & Dependent)
- Competitive 401(k) investment with company match
- Life & AD&D Insurance
- Commuter Benefits
- Employee Referral Bonus Program
- Employee Assistance Program
- Telemedicine Services
- Voluntary Benefits (Pet Insurance, Identity Theft Protection, Legal Services)
- Summer Fridays
- Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs), programming and other initiatives.
- Lunch Credit for In-Office Days
- Annual Employee Gatherings & In-Office Events
This position follows a hybrid work model, requiring a minimum of two in-office days per week.
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.