Job Title: Senior Manager, Performance Marketing
Location: On-site Austin, Texas
Industry: Real Estate
Salary: Up to $120,000 + Excellent Benefits
Overview:
Forsyth Barnes is partnered with a fast-growing, design-led real estate company that's redefining how residential and commercial spaces are marketed in the digital age. We're supporting their search for a Senior Manager, Performance Marketing, a hands-on digital leader who will drive customer acquisition across paid media channels including Google, Meta, TikTok, and Display.
This is a high-impact role where you'll own strategy and execution. The ideal candidate is a data-obsessed, results-driven performance marketer who thrives in fast-paced, entrepreneurial environments.
Key Responsibilities:
- Develop and execute full-funnel paid media strategies across Google Search, Meta, TikTok, and the Google Display Network.
- Manage and optimize paid campaigns to drive qualified lead generation and maximize ROAS.
- Set up and maintain conversion tracking, attribution models, and event tagging via GA4 and related platforms.
- Analyze campaign performance, deliver actionable insights, and adjust strategy to meet aggressive KPIs.
- Own reporting and communication of performance results to executive leadership.
- Collaborate cross-functionally with content, creative, and sales teams to align digital strategy with business goals.
- Oversee external media agencies to ensure execution aligns with internal goals and brand standards.
- Monitor industry trends, platform updates, and competitor activity to inform ongoing optimization.
- Support integrated marketing initiatives such as property launches and digital events.
- Operate with a test-and-learn mindset, proactively run experiments, A/B tests, and new channel trials.
Requirements:
- 4-6 years of hands-on experience in performance marketing with a focus on paid search and paid social.
- Proven track record of scaling lead generation and managing media budgets across multiple digital platforms.
- Deep understanding of GA4, UTM tracking, conversion goals, and funnel analytics.
- Strong experience managing campaigns in regulated industries (e.g., real estate, housing, cannabis, etc.).
- Exceptional analytical and strategic thinking skills, must be able to both execute and communicate results clearly to stakeholders.