Job Description:
deodato.co is an NYC-based boutique digital marketing agency, powering growth programs for an impressive list of e-commerce brands. We act as a high-touch agency, managing the growth of marketing channels, and as a consultancy, advising across all aspects of our client's customer acquisition program. We are ultimately responsible for our client's digital marketing investment and the growth of their customer acquisition program.
The upside and growth potential is real, and we are committed to investing in the development of our team. We are experts in all customer acquisition channels, and we aim to provide better service and more strategic multi-channel guidance than other agencies. The channels we own most frequently are FB/IG, Google Search, YouTube, Google Shopping, Affiliate & Display marketing.
Role:
We are looking for a Senior Digital Marketing Manager with 7+ years of experience. This team member will be responsible for managing the customer acquisition strategies, execution & optimizations across Paid Search & Paid Social. This candidate must have a minimum of 7 years of hands-on experience in Facebook Ads Manager &/or Google Ads.
Requirements:
- 7 years of experience in digital marketing
- Prior agency experience preferred
- Hands-on experience managing & executing Paid Search campaigns & Facebook campaigns
- Expert in social media optimization
- Knowledge of digital conversion rate optimization methods such as A/B and multivariate testing
- Experience leveraging Google Analytics or other platforms to analyze site-analytics & user behavior
- Strong Excel Skills (Pivot Tables, vlookups, formula creation)
- High analytical and data interpretation skills
- Strong financial planning and strategy skills
- Strong oral and written communication skills in English
- Ability to work in a fast-paced environment with minimal supervision
- Working Knowledge of HTML
- Creative development experience is a huge plus
- A Bachelor's degree in Marketing, Economics, Statistics, Mathematics encouraged
Responsibilities:
- Own end to end development of strategy and execution
- Manage multiple client relationships with senior executives, become very trusted team member and thought of as an expert
- Review & update daily, weekly, and monthly reports/presentations for each respective client before presentation
- Measure and report performance across all digital marketing campaigns and assess performance against goals (ROI and KPIs)
- Develop and monitor campaign budgets
- Audit all of client channels and come back with specific recommendations
- Able to review and spot errors; expert at all channels (FBIG + Google + TikTok).
- Very comfortable at providing strategy for email, SMS, organic social, affiliate, display, LinkedIn, Pinterest
- Responsible for training managers and senior analysts on communicating with clients, analysis, and drawing key insights, and next steps
- Ideate, build, and manage testing programs across a complex set of channels.
- Able to work with the full client team on creative priorities, big to small
Core Competencies:
- Ensure quality work with customer focus in mind. Dedicated to exceeding expectations and coming up with solutions to client needs.
- Strive for results. Can be held accountable to help clients succeed. Customer satisfaction leads to a higher level of spend, which is important to help grow the business.
- Reviewing analytics to internal and external stakeholders with complete knowledge of the data.
Why Work With Us?
- Plenty of room for advancement
- Many technical and business challenges to solve
- Great co-workers and a fun office environment
- High earning potential