Senior Manager

Software Resources has an immediate job opportunity for a Senior Manager with a major corporation in New York City.

Duration: 6+ month(s)

MUST HAVES:
Excellent Communication Skills, Team Player. Ask Questions, Be Proactive, Collaborative, Proficient with media applications - a lot of tools on team - measuring-media campaign, currently In the middle of sales and research, Look at data and analyze - everyone to understand - Excellent written skills, High volume - self starter - able to prioritize - multi task, Cross functional work and have worked for a Media comp.

Description:
The Category Strategy Manager supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical. As a strategic entity in the Disney Advertising organization, the Category Strategy team works to ensure Advertising is positioned to meet the Company's long-term goals and our clients' business needs.

The Category Strategy Manager will work closely with cross-functional teams including - Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients. Will work with the Category Strategy Vice President to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying. She/He/They will anticipate and create selling stories for category-relevant properties and platforms within the Advertising portfolio and key business segment priorities. She/He/They will be responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis

• Be responsible for understanding consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending

• Mine syndicated data sources (e.g. MRI, Nielsen, YouGov, Ad Client, SMI, EDO) for insights for client and category presentations

• Leverage the syndicated data to develop sales narratives and positioning material for key sales priorities, drawing on essential skills in "storytelling"

• Identify and articulate consumer trends and opportunities bearing media revenue impact to best position our portfolio of assets, e.g. emerging audiences to engage with, win share from
other media

• Act as a liaison between Research, Category Strategy and various Sales teams to create measurement strategies against client KPIs

• Independently oversee campaign effectiveness and performance recaps with select vendors

• Work with the Data Enablement team to initiate recommendations on first-party and third-party audience segments for clients and agency partners

• Curate category knowledge to educate Sales and sales support teams on salient information

• Support category-specific Ad Policy guidelines and escalations with team leadership

• Actively contribute to creating an inclusive environment

Basic Qualifications:

• 5+ years of experience in advertising, media and/or marketing and in the given category preferred (7+ PREFERRED)

• Media experience at an agency or client-side or experience with a sales development/strategy role at a media company

• Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions

• Experience with working with R/F tools such as Nielsen Media Impact

• Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others

• Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.

• Self-starter who takes initiative and can navigate without constant direction

• Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change

• Team-oriented, with experience working across a matrixed organization

• Excellent written, verbal and interpersonal communication skills

• Strong presentation skills, capable of presenting to internal and/or external partners

• Passion for The Walt Disney Company, its content, and the advertising landscape

Required Education:
Bachelor's Degree or equivalent work experience

About Software Resources
Software Resources, founded more than 3 decades ago, is a trusted staffing partner specializing in Technology (IT, Creative, & Marketing), Finance, & Accounting placements. We work with companies nationwide that need skilled professionals and connect them with candidates like you looking for the right opportunity.
We are always looking for professionals at all experience levels and in various specialties to meet our clients' hiring needs. As a member of our team, you will have access to benefits including medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D.
If this position fits interests you, we encourage you to apply. You can view all our job openings at Software Resources Careers.