We're looking for a hybrid media strategist and performance leader with deep channel expertise, strategic vision, and polished client communication skills. You'll own the full media lifecycle: from insights and planning to execution, optimization, and reporting-while acting as a senior, client-facing partner across retail, CPG, and real estate sectors.
You have a passion for connecting audiences to content through smart, efficient media buying. You think holistically-integrating paid search, social, programmatic, and emerging channels-and you thrive on turning data into strategy and strategy into results.
Responsibilities
Client Leadership & Strategy
- Serve as the lead point of contact for key clients, translating their business objectives into actionable media strategies.
- Own the development and presentation of media plans, strategic frameworks, and performance reports.
- Articulate the "why" behind the media-bringing clients along in the process and aligning stakeholders around KPIs and outcomes.
Media Strategy & Planning
- Build integrated paid media strategies across social, search, programmatic, and emerging platforms.
- Use tools such as GWI, Nielsen, or Comscore to inform audience-first planning.
- Partner with analytics and research teams to distill insights into actionable recommendations.
Campaign Execution & Optimization
- Oversee tactical media planning, setup, and management across platforms (Meta, Google Ads, LinkedIn, TikTok, etc.).
- Ensure campaigns are optimized for performance and aligned to KPIs such as CPA, ROAS, engagement, and lead generation.
Cross-Functional & Team Collaboration
- Collaborate with creative, content, and analytics teams to ensure campaigns are insight-driven and exceptionally executed.
- Mentor junior media team members and foster a culture of accountability and innovation.
Reporting & Measurement
- Leveraging our data team Build clear, compelling reports and dashboards using tools like Google Data Studio or Tableau.
- Present results to both internal and external stakeholders with a focus on business impact and strategic implications.
Qualifications
- 7-10 years of experience in paid media strategy, planning, and performance marketing; agency experience preferred.
- Proven track record of client leadership and campaign success across multiple verticals.
- Expertise with Meta, Google Ads, LinkedIn, and other major media platforms.
- Fluent in media analytics, audience segmentation, A/B testing, and measurement frameworks.
- Strong presentation and communication skills with executive-level polish.
- Familiarity with advanced planning tools (GWI, Nielsen, Kantar, Comscore).
- A collaborative leader who thrives in fast-paced, cross-functional environments.
This is a REMOTE role - All candidates must be comfortable working East Coast hours