OutScout has partnered with a fast-growing technology company seeking an experienced Lifecycle Marketer to lead email marketing strategy and campaign execution. This role is responsible for managing the entire lifecycle marketing funnel, from acquiring new prospects to nurturing leads, driving conversions, and supporting customer retention and expansion in a Product-Led Growth (PLG) environment.
Key Responsibilities:
- Build and optimize automated campaign journeys
- Oversee end-to-end development of email campaigns (including planning, copywriting, segmentation, testing, and launch)
- Design and launch in-product lifecycle messaging to support user activation and feature discovery
- Create strategies to fuel customer expansion, referrals, and feedback loops.
Requirements:
- 8+ years of experience in lifecycle and email marketing.
- Proficiency with Marketo for segmentation, workflow management, and performance tracking.
- Skilled in campaign content development and reporting results by channel and lifecycle stage to senior stakeholders.