Job Description
An employer is looking to add an Account Manager to their Influencer marketing team. This person will focus on Influencer Marketing campaigns, acting as the central driver from creative inception to campaign execution. This person oversees the proper management of campaign budget to produces creative proposals for brands, identifies, onboards and serves as the point of contact with Content Creators, facilitates the timely delivery of assets for the branded campaigns, ensures a smooth campaign launch, and works closely with the Account Executive team to ensure the performance of our clients' campaigns meets expectations.
CORE RESPONSIBILITIES:
- Develop Influencer Marketing media plans, including deliverables, pricing, strategy, and talent selection
- Create innovative, data-driven social media strategies that align with brand goals
- Conduct brand social audits and competitive analyses to inform campaign strategies
- Identify and vet Influencers and Creators for strategic brand partnerships
- Implement and optimize paid social strategies to ensure alignment with campaign objectives
- Prepare and present campaign wrap decks, including detailed reporting and performance analysis
POSITION REQUIREMENTS:
- 3-5 years of experience in influencer marketing and social media strategy planning
- Demonstrated success in building, pricing and executing six-figure influencer marketing plans for brands
- Excellent communication and presentation skills to convey strategic recommendations to clients
- Creative thinking and problem-solving abilities to develop innovative campaign ideas
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Proven experience in developing data-driven social media strategies and managing paid social campaigns
- Proficiency in social media analytics tools (eg, Meta Business Suite, TikTok Ads Manager, Sprout Social)
- Detail-oriented with a commitment to accuracy and quality
- Self-motivated and proactive with the ability to work independently and as part of a team