Senior Growth Marketing Manager

Location: Irvine, CaliforniaJob Type: PermanentCompensation Range: $165,000 - 210,000 per yearA global leader in networking and smart home technology is seeking a Senior Growth Marketing Manager to drive partner acquisition and growth for their business networking solutions. This role focuses on developing and executing data-driven marketing strategies to optimize customer journeys, increase revenue, and expand market presence. The ideal candidate will leverage integrated marketing, analytics, and conversion optimization to improve user acquisition, conversion rates, and customer lifetime value, working collaboratively with cross-functional teams.Responsibilities:Developing and executing growth marketing campaigns to acquire and retain partners and customers.Conducting market and customer analysis to inform targeting and messaging.Planning and executing integrated marketing campaigns across digital, email, social, and content channels.Driving partner and customer acquisition through industry events and shows.Analyzing campaign data to optimize performance and identify growth opportunities.Collaborating with product and sales teams to align marketing with product launches.Managing marketing budgets and optimizing ROI.Building relationships with external partners and vendors.Staying abreast of industry trends and implementing innovative marketing strategies.Qualifications:A bachelor's level degree in marketing, business administration, or a related discipline.A minimum of six to twelve years of professional experience specializing in B2B growth marketing and partner development, preferably within the realm of enterprise networking or integrated communication solutions.A verifiable history of designing and implementing impactful growth marketing strategies that resulted in substantial customer onboarding, interaction, and loyalty on a large scale. Demonstrated expertise in deploying and overseeing international product marketing initiatives across diverse geographical markets.Significant practical experience in managing advertising campaigns across various platforms, including digital, business-to-business, and trade shows.Advanced analytical capabilities, including proficiency in using data analysis software such as Google Analytics or comparable tools.Working knowledge of marketing automation software, customer relationship management (CRM) systems, and email marketing applications.Exceptional interpersonal and collaborative skills, with the ability to function effectively within multidisciplinary teams.Capacity to thrive in a high-velocity, dynamic work environment, effectively handling multiple concurrent projects while maintaining a focus on achieving results and ensuring quality.A strategic, problem-solving approach, with a dedication to driving business growth through innovative marketing methods.Proven ability to effectively manage multiple tasks in a time sensitive environment. Core Marketing Skills:Growth Marketing Strategy: Developing and executing comprehensive growth marketing strategies.Partner Acquisition & Retention: Driving partner acquisition, engagement, and retention.Integrated Marketing Campaigns: Planning and executing campaigns across various channels (digital, email, social, content).Digital Advertising: Managing advertising campaigns across digital platforms.B2B Marketing: Experience in business-to-business marketing.Event Management: Planning and executing industry shows and marketing events.Content Marketing: Developing and implementing content marketing strategies.Marketing Budget Management: Managing marketing budgets and optimizing ROI.Vendor & Agency Management: Cultivating and nurturing relationships with external agencies and vendors.Market Research & Analysis: Conducting market research and customer analysis.Messaging & Positioning: Shaping messaging and positioning strategies.Conversion Optimization: Improving user acquisition and conversion rates.Global Marketing Campaigns: Launching and managing global product marketing campaigns.Technical & Analytical Skills:Data Analysis: Analyzing campaign data and performance metrics.Google Analytics: Proficiency in using Google Analytics or similar platforms.Marketing Automation: Familiarity with marketing automation platforms.CRM Systems: Familiarity with CRM systems.Email Marketing Tools: Proficiency in using email marketing tools.JOBID: Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Marketing & Biz Dev, Location:Irvine, CA-92618