Our story started at the beginning of the 20th century, when Carl Grundén, the son of a fisherman, grew tired of the unforgiving weather on the west coast of Sweden. He decided to make something for people with passion for fishing, and started manufacturing water repellent garments to withstand the forces of nature - keeping all men and women warm, dry and safe when doing what they love. Today we carry on the tradition of developing products you can trust. We help fishermen, both professional and recreational face any condition on waters across the globe.
Grundéns is seeking a hands-on
Senior E-Commerce Manager to elevate our online shopping experience and drive revenue growth. This role will optimize site merchandising, enhance product discovery, and implement data-driven strategies to improve customer engagement. The Senior E-Commerce Manager manages our Shopify-powered website, ensuring top-tier performance, navigation, and conversions. The ideal candidate has deep expertise in website merchandising, strong project management skills, and a sharp understanding of how content, design, and promotions guide consumers from discovery to checkout.
The Senior E-Commerce Manager reports directly to the Director of E-Commerce.
Responsibilities - Manage day-to-day operations of our Shopify e-commerce platform, ensuring site stability, performance, and optimal user experience.
- Execute merchandising strategies, including product content, imagery, site navigation, and promotional campaigns.
- Design, develop, and optimize email marketing campaigns, including content creation, segmentation, and automation workflows.
- Oversee the integration and management of third-party applications within the Shopify ecosystem to enhance site functionality.
- Collaborate with developers on custom app development projects and API integrations to extend platform capabilities.
- Implement and monitor A/B testing, personalization strategies, and user experience enhancements.
- Analyze site performance metrics and customer behavior data to identify opportunities for conversion rate optimization.
- Oversee product catalog management, including creation/updating of product pages and collections.
- Manage the implementation of seasonal campaigns, promotions, and site updates.
- Coordinate with the IT team on platform updates, integrations, and custom development needs.
- Stay current on e-commerce best practices and Shopify platform capabilities.
Keys to Success - Deep understanding of Shopify admin, theme architecture, and app ecosystem.
- Proficient in evaluating, implementing, and managing Shopify apps and third-party integrations.
- Familiarity with A/B testing methodologies and conversion rate optimization.
- Basic understanding of HTML, CSS, and liquid templating language.
- Excellent cross-functional project management and communication skills (verbal, written, in-person, & virtual).
- Demonstrate strong problem-solving and critical-thinking skills
- High attention to detail and ability to manage multiple competing priorities simultaneously.
- Ability to thrive in a fast-paced, high-volume environment with a mind towards process improvement.
Requirements
- 3-5 years of e-commerce management experience, with at least 2 years specifically on the Shopify platform
- Bachelor's degree in Marketing, Business, or related field preferred
- Proven track record of implementing successful e-commerce strategies that drive conversion and revenue growth
- Strong knowledge of SEO principles and best practices for e-commerce
- Experience with email marketing platforms and campaign development
- Strong technology skills, including but not limited to, Microsoft suite, e-commerce analytics tools (Google Analytics, Shopify Analytics, etc.)
- Experience in the outdoor or fishing industry preferred but not required
Work location: Poulsbo Headquarters with ability to work remotely 2 days per week.
Compensation: This role can expect to earn between $95,000 - $125,000 annually.
Benefits: Grundens offers a generous benefits package that includes the following:
- Insurance: All employees have the ability to enroll in medical, dental, vision, life insurance, short term disability, and Life Flight coverage. Benefits begin the first day of the month following your hire date.
- Retirement: Grundens offers a 401(k)-retirement plan with a 5% match at 6% contribution.
- Bonus Program: Grundens offers a profit-based bonus program when revenue targets are and/or exceeded and personal goals are achieved.
- Paid Time Off (PTO) - All Grundens employees earn PTO every pay period, starting at 80 hours per year depending on experience level.
- Paid Holidays - Grundens provides 9 set paid holidays plus 1 floating holiday for a total of 10 paid holidays.
Any offer of employment is contingent upon the successful completion of a background check.
Built by fishermen, Grundens way of thinking today caries this tradition. We are humbled by natures beauty and power and believe if there are no fish there is no fishing, and eventually no us. However, with the right tools, decisions and attitude, we are able to invest in solutions. Working at Grundens is no different. It's about finding resourceful solutions, working towards a common goal and building trust in the process. Come work with us.
Grundens is proud to be an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status.