Job Title: Senior Director of Paid Media
Company Overview
Smashtech is a dynamic, fast-growing digital marketing company that's changing the health and beauty space. We are on a mission to build health and wellness eCommerce brands that make living a healthy lifestyle simple, and we are looking for other highly talented individuals to join our team. We move fast, embrace our startup culture, and enjoy what we do.
We're conveniently located in Downtown San Diego with 23,000 square feet of open office space, and we're obsessed with providing a dynamic environment that can't be beat. Our award-winning custom built office features floor to ceiling glass windows, ocean and park views.
Smashtech was named 3X "Best Places to Work" in America by Inc Magazine. Come join the fun and build something big with us.
Role
We're seeking an experienced Senior Director of Paid Media to lead and elevate our paid media strategy, oversee a team of media buyers and managers, and ensure exceptional results in performance marketing.
Key Responsibilities
Strategic Leadership:
- Develop and execute a high-impact paid media strategy to maximize ROI across Meta, Snap Chat, TikTok, AppLovin, Google, Youtube, and Amazon platforms while ensuring alignment with broader business objectives.
- Identify opportunities to diversify media mix and improve customer acquisition and retention through paid channels.
Team Management and Development:
- Lead, mentor, and develop a team of media buyers and managers, fostering a culture of innovation, accountability, and continuous improvement.
- Implement processes and frameworks for effective campaign management, optimization, and reporting.
- Conduct regular one-on-ones, performance reviews, and training programs to upskill the team and build internal expertise.
Campaign Oversight and Optimization:
- Oversee all ad campaigns, ensuring they are data-driven, direct response, and achieving key KPIs such as CPA, AOV, LTV and ROAS targets.
- Implement A/B testing frameworks and advanced strategies to optimize creative, targeting, bidding, and budgeting.
- Troubleshoot underperforming campaigns and pivot strategies quickly to maintain performance goals.
Budget and Performance Management:
- Manage a 7-8 figure monthly advertising budget, ensuring efficient allocation across campaigns for maximum impact.
- Provide regular performance reports and insights to the executive team, highlighting wins, challenges, and opportunities for growth.
Collaboration and Innovation:
- Work closely with creative, product, and programming teams to ensure alignment and cohesion across campaigns and initiatives.
- Stay ahead of industry trends and algorithm updates, leveraging emerging technologies and best practices to maintain a competitive edge.
Qualifications
- 10+ years of experience in performance marketing, with a proven track record of managing 8-figure annual budgets on Meta and other channels.
- 5+ years of leadership experience, including managing and developing high-performing media buying teams.
- Deep expertise in Meta Ads Manager, analytics platforms, and paid media optimization strategies.
- Strong understanding of eCommerce metrics, customer acquisition funnels, and LTV/CPA/ROAS frameworks.
- Exceptional analytical skills with the ability to translate data into actionable strategies.
- Excellent communication and leadership skills, with a passion for mentoring and team development.
- Ability to thrive in a fast-paced, results-oriented environment.
What We Offer
Our positions are challenging, but they come with amazing advantages and fulfillment to those who earn them. If you bring your 'A-game' to the table, here's what we'll bring:
- Highly competitive salary and benefits
- Health benefits with 80% employer contribution (Medical, Dental, Vision)
- Flexible working hours
- 20 Paid Leave Days
- 20 Work From Home Days
- 401k with 4% employer match
- Company discount on Apple products
- Free, fully-stocked pantry with food, drinks, and snacks to keep you fueled all day long
- Free monthly parking
- Free gym membership to Fit Athletic Club
- Free catered lunches on Fridays
- Free monthly social activities
3 Unique Things About Our Team
- The chance to learn from some of the best people in the business through frequent- if not daily-interaction with our fiercely compassionate leadership team
- Challenging and meaningful problems to solve- our team members constantly have the chance to make a difference and create a huge impact
- A vibrant and devoted team of mixed personalities and creative minds, who still find time for fun.
Employment:
This position is full-time and based in our San Diego, California office.