Job Title: Senior Digital Strategist
Location: Washington, D.C. (Remote options available)
About Us:
AdVictory is a leader in Republican digital advertising technology and services, based in Washington, D.C. We specialize in crafting strategic digital ad campaigns for right-of-center political campaigns, advocacy groups, and political action committees. Since 2015, we've been delivering innovative, data-driven results that fuel significant wins for our clients. Join our growing team and bring your expertise in digital strategy to make a tangible impact.
What You'll Do:
- Lead and Collaborate: As a Senior Digital Strategist, you'll lead a team of digital strategists, guiding them to successfully execute campaign strategies. You'll be responsible for reviewing team strategies, answering questions, providing feedback, and ensuring alignment on campaign goals.
- Campaign Strategy: Lead the development of cross-channel digital advertising strategies in collaboration with clients and internal teams.
- Campaign Execution: Launch, optimize, and manage ad campaigns across multiple platforms, including paid social, search, and programmatic channels.
- Optimization & Reporting: Partner with the digital strategy team to identify KPIs, implement optimization strategies, and track campaign performance.
- Media Planning: Work closely with online publishers to curate custom media plans and recommend inventory based on client needs.
- Budget Management & Analysis: Analyze campaign performance data, manage media budgets, and report key metrics to internal teams and clients.
- Creative Support: Occasionally assist with creating compelling ad copy, landing page content, and other advertising creatives.
What We're Looking For:
- 4+ years of experience in digital paid media, including social, search, and programmatic advertising.
- A Bachelor's degree in politics, government, marketing, communications, or a related field (preferred).
- Proven track record of designing and executing successful digital campaign strategies.
- Experience working in political campaigns or government affairs.
- Strong leadership skills, with experience in team management and mentoring junior team members.
- Experience with Demand-Side Platforms (DSPs) such as The Trade Desk, DV360, or similar platforms (required).
- Experience with social media platforms, including Google Ads, Meta, and X (formerly Twitter) (required).
- Experience with WinRed and Anedote platforms
- Ability to translate complex data from multiple ad platforms into clear, actionable insights and client-facing reports.
- Positive, proactive attitude, with a willingness to work occasional evenings or weekends to meet campaign deadlines.
- An eagerness to learn and grow, with the ability to make constructive recommendations to both clients and team members.
Nice to Have:
- Familiarity with web analytics tools, such as Google Analytics.
Perks of Working at AdVictory:
- Flexible, open leave policy and PTO.
- Comprehensive health benefits (medical, dental, and vision).