JOB TITLE:
Senior Digital Marketing Strategist (SEM, SEO, OTT & Meta)
LOCATION:
Malvern, PA Hybrid (3 days in-office)
COMPANY:
Balance Marketing Group - an integrated performance agency helping both B2C and B2B businesses achieve their revenue goals. Our client partners come from many verticals (automotive, healthcare, retail, packaged goods,home services and more)
ABOUT THE ROLE:
We're on the hunt for a Senior Digital Marketing Strategist who thrives on data, lives in Google Ads, obsesses over Meta performance, and knows how to scale smart through SEO and OTT channels. You'll own the full-funnel strategy and execution across multiple clients, collaborating with our creative and account teams to turn media into measurable impact.
If you've been waiting to run high-volume, high-stakes campaigns where your decisions move real revenue, this is your opportunity.
RESPONSIBILITIES:
Search Engine Marketing (SEM):
Own the strategy, structure, and optimization of Google & Bing Ads accounts.
Implement audience segmentation, smart bidding, and advanced attribution models.
Monitor budgets, conversion goals, and CPL/ROAS metrics across multiple verticals.
Search Engine Optimization (SEO):
Lead technical audits, keyword strategies, and content guidance.
Partner with creative and web teams to ensure SEO is integrated into site structure and content.
Meta & OTT Campaigns:
Develop and manage Facebook/Instagram ads for lead gen and retargeting.
Plan and execute OTT/CTV campaigns via platforms like YouTube, Amazon, and programmatic DSPs.
Use motion/video assets to drive upper-funnel performance and engagement.
Analytics & Reporting:
Set up and maintain GA4 tracking, tag management, and data visualization dashboards.
Provide monthly reporting and insights that tell the story-not just the stats.
YOU MIGHT BE A FIT IF YOU:
Have 4+ years of hands-on experience running digital campaigns with real budget oversight.
Understand how creative, targeting, and data work together to drive ROI.
Know the difference between vanity metrics and business KPIs-and fight for the latter.
Stay current on algorithm changes, platform updates, and digital trends.
Are detail-obsessed but also see the big picture.
Have worked in or with agencies managing multiple clients/accounts simultaneously.
TOOLS WE USE:
Google Ads, Google Analytics 4, Tag Manager
Meta Business Suite & Ads Manager
SEMrush / Ahrefs / Screaming Frog
SharpSpring / HubSpot / Looker Studio
Programmatic OTT Platforms (Amazon DSP, Simpli.fi, etc.)
PERKS & BENEFITS:
Competitive salary (DOE) + performance incentives
401(k) with company match
Healthcare, dental & vision
Paid PTO
Hybrid work flexibility (3 days in office)
Access to creative resources and production team
Opportunity to grow into a leadership role as we scale
Ready to own the strategy and lead the charge?
Submit your resume, portfolio (if applicable), and a brief statement on a campaign you're proud of.