Senior Digital Marketing Manager
Location: Denver, CO
Department: Marketing
Company: Motto Franchising, LLC
About Motto Franchising
Motto Franchising, LLC is the franchisor of Motto Mortgage, a groundbreaking mortgage brokerage franchise that's disrupting the industry. We empower entrepreneurs to build thriving businesses while helping consumers access home financing with transparency and choice. Our team is passionate, driven, and scrappy-and we're looking for someone who shares that spirit.
Position Overview
We're seeking a Senior Digital Marketing Manager who's not afraid to roll up their sleeves and dive into the details. This is a high-impact, hands-on role for a digital marketing leader who thrives in a fast-paced environment. You'll be responsible for driving digital strategy and execution across multiple audiences:
- Consumers shopping for a mortgage (lead generation for franchisees)
- Loan originators exploring career opportunities with Motto offices
- Franchise sales prospects considering joining the Motto network
- General brand awareness across all channels
This role is ideal for a strategic thinker who's also a doer-someone who can manage vendors, optimize performance, and bring fresh, innovative ideas to the table.
Key Responsibilities
- Digital Advertising Management
- Oversee corporate digital ad campaigns in partnership with an external agency, ensuring alignment with business goals and ROI targets.
- Website Oversight
- Manage the corporate website via WordPress VIP and coordinate with a third-party vendor to support franchisee websites.
- SEO & Emerging Tactics
- Lead SEO strategy and stay ahead of emerging trends to boost visibility and performance for both corporate and franchisee locations.
- Online Reputation Management
- Administer our third-party reputation platform, including business listings, review management, and social media tools used by franchisees.
- Training & Enablement
- Develop and deliver training sessions and user resources to empower franchisees and internal stakeholders on digital tools and platforms.
- Performance Reporting
- Provide regular, insightful reporting on digital ad campaigns, website analytics, and reputation management activities to track ROI and inform strategy.
- Budget Management
- Track and plan budgets for digital initiatives, ensuring efficient allocation of marketing spend to meet business objectives.
- Technical Collaboration
- Partner with business technology and product teams to implement APIs, new features, and system enhancements.
- Support & Project Management
- Respond to support tickets related to websites and marketing tools, and lead projects with strong organizational and vendor management skills.
What We're Looking For
- A scrappy, resourceful marketer who thrives in a fast-moving, entrepreneurial environment.
- A strategic thinker with a bias for action and a passion for testing, learning, and optimizing.
- A collaborative leader who can manage vendors, influence cross-functional teams, and communicate effectively at all levels.
- A data-driven decision-maker who loves diving into metrics and uncovering insights.
Qualifications
- 5-7+ years of experience in digital marketing, preferably in a multi-location or franchise environment.
- Mortgage or financial services experience a plus.
- Proven experience managing digital ad campaigns, websites, SEO, and reputation platforms.
- Strong project management and vendor coordination skills.
- Proficiency with WordPress, Google Analytics, Meta, digital ad platforms, and CRM tools.
- Excellent communication and presentation skills.
Hire Range/Rate:
$85,000 - $97,500
Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.
- Competitive Medical, Dental, and Vision benefits
- Retirement plans with optimal company match
- Annual bonus/merit opportunity
- Educational Assistance
- Mental Health support program
- M.O.R.E. Events offered in-person and virtually
- Mentorship program
- Employee Resource Groups
- Community Engagement
- Diversity, Equity, and Inclusion
- Parenting
- Remote
- Women at RE/MAX
RE/MAX, LLC & Motto Mortgage
Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your
RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas.
RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
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