Senior Digital Marketing Manager
About eAssist Dental Solutions:
At eAssist Dental Solutions, we empower dental practices by providing expert-driven, AI-powered dental billing solutions that maximize collections, streamline revenue cycle management, and allow dental teams to focus on patient care. As part of our continued growth, we're seeking a Senior Manager, Digital Marketing to lead and elevate our digital marketing strategies, drive qualified leads, and strengthen our brand presence across digital channels.
Position Overview:
The Senior Manager, Digital Marketing will be responsible for developing and executing data-driven strategies that drive B2B lead generation, brand awareness, and customer engagement. This role requires a strategic thinker with hands-on experience in building an omni-channel digital marketing funnel, conversion strategies, and tech stack management. The ideal candidate is a results-oriented leader with strong technical expertise, creativity, and a passion for optimizing digital performance.
Key Responsibilities:
Digital Campaign Management:
- Execute and manage multi-channel digital marketing campaigns, including paid search (Google Ads), paid social (Meta,), email marketing, and display ads.
- Manage paid media buying on key platforms (Google Ads, Meta), including budget allocation, audience targeting, and performance tracking.
- Develop and manage landing pages optimized for conversion, including implementing A/B testing and basic CRO strategies.
- Collaborate with designers and content creators to develop ad copy, creative assets, and landing page content that align with brand guidelines.
- Implement and optimize lead generation funnels, CTAs, and forms to improve user experience and drive conversions.
Data-Driven Analysis & Reporting:
- Use analytics tools (Google Analytics 4, Google Ads, HubSpot) to monitor KPIs, track campaign performance, and identify optimization opportunities.
- Regularly report on key metrics such as website traffic, ad performance, lead generation, and conversion rates.
- Conduct A/B testing and data analysis to inform decision-making and refine marketing strategies.
SEO/SEM & Content Optimization:
- Apply basic SEO principles to improve website visibility and organic traffic.
- Support SEM efforts by managing keywords, ad placements, and targeting strategies.
- Ensure landing pages and content are optimized for both SEO and conversion.
Tech Stack Management:
- Manage and maintain essential marketing tools, including Google Analytics, HubSpot, Google Ads, and social media platforms.
- Collaborate with internal teams to ensure proper tracking, tagging, and data collection across
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field
- 5-7 years of digital marketing experience with a proven track record in building and running successful B2B lead generation programs.
- Deep expertise in running core digital marketing channels, including email, paid search, paid social, on-site and more.
- Strong analytical skills with hands-on experience directly in Google Analytics 4 (GA4),Google Ads, SEMrush, and other digital analytics platforms, as well as exporting data for deeper analysis in Excel and/or Google Sheets.
- Expertise in building and running a digitally driven funnel, including copywriting, creative development, landing page design, conversion rate optimization, and A/B testing.
- Proven experience managing a marketing tech stack and integrating tools for a cohesive workflow.
- Deep understanding of marketing automation, including building and maintaining nurture campaigns.
- Exceptional project management skills and ability to manage multiple priorities in a fast-paced environment.
- Strong written and verbal communication skills with the ability to present data-driven insights to stakeholders.
Why Join eAssist?
- Remote-first culture - Work from anywhere in the U.S.
- Competitive salary + performance-based bonuses
- Opportunities for growth within a fast-growing company
- Collaborative, supportive team culture
- Health, dental, and vision benefits